Lara Pulsford
Online
(3)
Online
(3)
I help turn your online store into an ecommerce brand that stands out with email life cycle marketing, content marketing, SEO & brand postioning.
3 customer reviews
Elodie Schijvens
I was just at the point of needing to improve and relaunch my art website when I found Lara! I was blown away by Lara's professionalism and calm approach to helping me. She instantly made me feel comfortable talking me through every step making sure I understood how everything works - her knowledge in this field is endless! She totally transformed my website making sure it's professional and perfect for the sales of my work! She also helped me set up my Instagram shop and mail chimp account! I couldn't have done this without Lara and can't recommend her enough! More...
Daniella
Really great working with Lara. She turns complex ideas into manageable simple steps. We worked together on creating a launch plan for my new products - I have been in business for only 8 months and I'm so grateful for finding her. It's been such fun and would work with her again. More...
Dominic
It was such a pleasure to work with Lara - she is a professional, and very creative and has helped me with my content, my email and navigate the complex world of SEO. I 100% recommend her.
What do you love most about your job?
I love the creative process of working with a brand and solving problems with my clients. Introducing clients to new ways of looking at things or teaching them something new that can make their life better is what I'm here for.
What inspired you to start your own business?
I have been my own boss for 6 years - I grew a retail and ecommerce store for 5 years and now I want to show people how to do the same.
Why should our clients choose you?
I believe in taking a thoughtful, patient approach to strategy. Quick fixes and complex tactics rarely yield lasting results. Instead, my focus is on simplicity and flexibility to drive long-term growth. I work closely with brands to carefully define their core purpose and strengths.
I help brands define their unique purpose and voice to stand out from the crowd. My passion is partnering with clients to build an authentic, memorable brand identity that resonates with customers and drives long-term business success.
Can you provide your services online or remotely? If so, please add details.
I provide my services mainly online and remotely.
What changes have you made to keep your customers safe from Covid-19?
I provide my services mainly online and remotely.
Website Conversion Rate Optimization
I help brands maximize conversions by optimizing their websites. My process is simple but effective. First, I conduct a thorough website audit, evaluating everything from design to user experience against industry best practices. This gives me a baseline to understand what's working and what can be improved.
Next, I dig into the data. I analyze visitor behavior, shopping patterns, and sales funnels to pinpoint exactly where your website is losing potential customers. These insights inform my strategic optimization recommendations tailored to your business goals and target audience.
The result? A high-converting website that seamlessly guides visitors to become buyers, making the most of your existing traffic. I turn insights into action, driving tangible improvements to your bottom line. This approach helps brands realize their ecommerce potential.
Email Marketing
Did you know email marketing has a 40x return on investment?
It's my absolute favourite platform for gaining new customers and keeping existing ones engaged. I excel at crafting targeted email campaigns that speak to subscribers at exactly the right moment in their journey with a brand.
Email's superpower? Transforming customers into raving fans through thoughtful, personalized messaging that makes them feel seen and valued. When done right, email marketing creates lasting connections and cultivates brand loyalty.
Content Marketing
Want to attract more of your ideal customers with content that truly resonates? That's what I'm all about. My secret sauce starts with really getting to know your audience - what keeps them up at night, what problems they need solved, and what will grab their attention.
I dive deep into research to inform an optimized content strategy tailored specifically for your brand.
I help you create binge-worthy content that provides value and helps convert visitors into delighted customers.
I will show you how to find what's working and refine the approach based on performance. Collaborating with me means a data-backed content strategy built to help you meet your goals, whether that's awareness or sales.
Brand Strategy & Positioning
An impactful brand strategy begins with a solid foundation. My proven branding process involves thorough research and analysis of your competitive landscape, target demographic, and existing assets. This informs my strategic recommendations designed to refine your brand positioning, messaging, visuals, and more.
My aim is to help you authentically articulate your unique value and connect with your audience in a memorable way. I combine analytical rigor with creative flair to uncover your brand narrative. The result is a brand strategy that aligns with your goals while highlighting what makes you special.
With an increasingly crowded marketplace, having a clear and consistent brand vision is key to standing out. My expertise lies in distilling your core strengths into strategic opportunities that resonate. Together, we can refine your brand purpose and identity to captivate your customers and elevate your positioning. Let's start building your foundation for success.
