Indy Creative
Online
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Online
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Indy Creative - we do creative design, branding, advertising, photography and video production.
Hi, I'm Rod, and I'm the founder and creative director of Indy Creative. I’m a multi-disciplined creative with over 20 years of agency experience, with a focus on branding and advertising.
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1 customer review
Vicky Chapman
Commercial & Corporate Photographers
Rod at Indy Productions was extremely prompt in responding to my initial query and delivered a highly professional service with excellent end results.
I would certainly use Rod to take photos of any future products that I am looking to sell online.
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What’s the secret to taking a great photograph?
Understanding your subject, whether that is a product, or a person, you really need to get to know them first in order to capture their true character. And of course, most important, photography is about capturing light, so knowing how to light something or someone is an absolute necessity!
What questions might you ask a client when starting a new project?
What service or product do you offer?
Who is your target audience?
What is your key objective for this project?
Describe your creative process.
After an initial chat with the client, we will write a formal brief, which we will both agree on before work commences, to make sure we are aligned for final deliverables. Then for larger projects, a standard design thinking methodology is applied:
EMPATHY: understand the target customer and their needs
DEFINE: analyse all observations and define problems to address
IDEATE: the creative part, generate ideas informed by the first two steps
PROTOTYPE: create solutions
TEST: test these solutions and iterate if needed
But for smaller projects, we will just do a light touch on these steps, but focus on creation
What information do you need from a client before you can start work?
Depending on the project, we will need everything about the business, product or solution.
We will need everything they have on their target customer/audience.
We will need to agree final deliveries and objectives, including timelines and budget.
What do you love most about your job?
The creative part is my favourite, and then executing the final deliverable, and obviously seeing a happy client at the end!
What inspired you to start your own business?
I have worked for over 20 years in the creative industry, from small independent agencies to big network agencies, from small startup businesses to large corporates, and with all the skills and tricks I have learnt along the way I thought it would be great to offer a full service integrated creative agency approach for small to medium sized businesses. So they will get the same service as they would from a large agency, without the price tag and bureaucracy.
Why should our clients choose you?
We are a full-service creative agency. As the founder I have over 20 years of experience with a multitude of clients across a diverse range of sectors including Finance, Fintech, FMCG, Healthcare, Pharma, Food and Beverage, Legal, Retail, Luxury and Property. I have worked in big and small agencies, from large corporates to small startups.
Can you provide your services online or remotely? If so, please add details.
Services can be provided online and remotely and there is no real need to meet in person unless the client wants to.
Obviously with photoshoots and video production this might change, but we have had clients send us products to shoot so it's no bid deal.
What changes have you made to keep your customers safe from Covid-19?
As we can offer all our services online and remotely there is no need for physical contact...
Design
Graphic design, web design, digital communications, social media assets
Branding
Brand strategy - purpose, vision, mission, values, positioning, personality, archetypes, verbal expression.
Visual identity - this is your visual expression, your logo, colour palette, image style, graphics & iconography style, typography, tone of voice.
Your brand is much more than just a logo.
Advertising
Communicating with your audience on a human level. It's not just stating the facts about your product, it's telling your audience what the benefit is for them, how it will change their lives. Tell that human story.
Photography
From product photography to brand shoots and headshots. I have been shooting for over 20 years, and know how to get the best image for your brand.
Video
Brand videos, talking heads, motion design. I have directed and shot many large brand videos and adverts, so your video production is in safe hands.
