Fat Fish
Brighton, Brighton and Hove, East Sussex
Brighton, Brighton and Hove, East Sussex
Fat Fish, is a mobile focused development studio based in Brighton UK, which produces high quality games & apps. Formed and funded in July 2013 by a team of experienced mobile industry executives, Fat Fish has built a portfolio of high quality content for clients as well as generating its own intellectual property.
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Mobile app development
To create engaging apps that drive revenue, it requires ongoing work from an expert team, creating new content, analysing and optimising - not just one-off production. Our team is set up to work on all areas of the app lifecycle from design to front and backend development and data analysis.
Design
Fat Fish has over 10 years development experience in cross-platform tools, as well as in native iOS and Android development. We work closely with our clients in a range of ways: we have UI & UX capability in-house, or we can provide you with just a development resource.
Data analysis
At Fat Fish we see it as crucial that we can measure users behaviour within the mobile apps that we produce. This should not only highlight any issues users may have within the app, but also collect valuable information to plug into your business model. This can be used to focus your development efforts on the correct areas of the app.
We typically follow these steps when thinking about mobile analytics:
1) Highlight what data to track: Out of the box most analytics packages will track active users, session usage etc. The useful data will come from adding custom events and attributes for your particular business.
2) Integrate the analytics package: We have experience using several analytics packages on the market for both games and apps such as Firebase, Facebook or Google Analytics. We are also happy to work with a client preferred analytics package.
3) Report the results: Depending on the client requirements we can guide them through the analytics dashboard for them to use as they need or some clients ask us to collate all the data on a weekly or monthly basis into a single report in Google Sheets for example.
