Hitchin, Hertfordshire
Double Underscore is a website development and graphic design agency based in Hitchin, Hertfordshire specialising in corporate branding, designing and building websites, and developing back office management systems.
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What makes a great website?
Quite simply, a great website is one that users want to go back to. They must be easy to navigate and quick to load. Truly great websites will often also have a beautiful aesthetic however, 'function' counts for more than 'form' in this area. Great websites, designed well, allow the end user to quickly navigate to the desired objective of the website. Be that to buy products, communicate with the website owner or simply build brand awareness.
What questions might you ask a client when starting a new project?
Who are you trying to talk to? Who is your ideal customer? How do they like to be spoken to? What makes them smile? What other website do you use and keep going back to?
What do you love most about your job?
Taking an idea from concept to completion. Realising a design. Creating a website. Building a brand. Turning a thought into an image for others to experience is why we get out of bed every day.
What inspired you to start your own business?
People. Starting my own business allowed me to work more closely with customers to realise their ambitions for their businesses.
Why should our clients choose you?
The service and experience of a larger agency, at a much more valuable price.