Carse & Waterman Productions

We provide a full Script to Screen 3D Animation service working closely with our clients through the 3D animation process from animatic to final render. Making sure the finished result is a high-end, creative and fun communication tool for your business.

3D Animation is a vast tool so there are no limitations on what we are able to create, the main limitation is imagination (and some times budget).

Animation is brilliant at making mundane topics come to life with captivating imagery that really can speak a thousand words. The brain has evolved to favour visual learning, after all vision has been around longer than language, which makes an animated presentation a lot more effective and far more memorable.

IT'S NOT JUST WHAT IS BEING PRESENTED, IT’S HOW IT’S BEING PRESENTED, THAT COUNTS!

It’s best to keep things entertaining but that doesn’t mean it has to be comical, just compelling enough to hold a persons attention. Engaging people is the first hurdle, then you can make your point in a clear and concise way.

Verbal explanations are great and a textbook with illustrations is good for studying, but animated videos can offer the best of both worlds. A typical animated video will have a voice over explaining things audibly, whilst animated infographics explain things visually. An individual can always skip back to different parts of the video or re-watch for revision purposes.

43% of working adults in the UK cannot understand text-based healthcare information (instruction manuals, web pages, medical journals). The number increases to 61% when numerals are added to the information. In general, poorer understanding of medical information is associated with higher mortality. So a vast proportion of the UK population are not understanding the information shared with them.

We can all remember a great marketing campaign seen on TV or social media. Remember the Chewit’s dinosaur? Or the Frosties tiger? Or even Pudsey bear? The animated characters have nothing to do with their products, they’re just interesting and memorable! Marketeers know that good marketing isn't just about generating instant leads, it's about planting those memorable seeds.

Instagram Stories, Twitter’s home screen, Facebook’s news feed and Snapchat’s filter menu are all a marketeers playing field, but it's the one with the most interesting content that gets the traction. It's amazing how much a GIF can increase interaction on a post, especially a custom GIF with eye catching content. Even better, a great series of 10-second videos can boost engagement and generate a following like nothing else.