BTDT
Glasgow, Glasgow City
Glasgow, Glasgow City
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Describe your creative process.
My creative process is divided into 3 stages, Idea, Craft & Delivery.
Idea: The creative spark. The original thought. Hitting a target that no one else sees. This is the starting point of the process and the foundation of all great design.
Craft: The idea plucked from the ether, needs a form. I take a craftsman-like approach to revising and reduce the graphic look until I’m sure it’s at its optimal impact. Clearly communicating with it’s intended audience.
Delivery: Our graphic is beautiful. It's now as cherished as one of our own children. The whole world needs to see it. Delivering it across various media and maintaining it’s beauty is a very important technical duty. I have years of experience of dealing with suppliers that guarantee a faultless execution.
What information do you need from a client before you can start work?
When taking on a branding project I need to get a good grounding for the story that surrounds a business. My initial conversations, therefore, are based around these subjects:
The reason for starting the business.
Your ideal customer.
What is unique about how you approach things.
The effectiveness of your competitor's branding.
I will also try to get a sense of where the client's aesthetics lie by seeing which brands they like in general.
What do you love most about your job?
Of course being creative is a very enjoyable part of the job, but I'm also a keen problem solver. Each project I take on always has an ideal solution hidden away at first. I love using my creative logic and craft to reveal that ideal outcome that makes my clients very happy.
