Boxer Brand Design
Chicago US & London UK, Cook
Chicago US & London UK, Cook
We are a global brand design firm specializing in all elements of branding, which includes new product development, brand creation and repositioning (strategy, naming, logo), and delivery (packaging, POS, websites).
We believe branding is a business tool so whether we are creating new brands or "dusting off" old ones, we deliver "design that works" to further our client's business goals.
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Describe your creative process.
In our 'look/think'phase, we examine the market and "story map" opportunities for the brand, then conduct an Ideas Launch Pad that introduces our first phase of creative work to your clients. We are highly collaborative and iterative in our process as we continue to develop and refine the work to your ultimate satisfaction. We then move into our 'deliver' phase where we do everything from produce key lines for printing to mock-ups and shelf sets for a real life glimpse into your brand at work.
What information do you need from a client before you can start work?
A brief, even it's an idea on a napkin. We're nimble and creative, known for taking ideas and creating brand entities from them as well as executing rolling out new SKUs.
What do you love most about your job?
The work and the people doing it. We are highly collaborative and boundary-less in terms of good ideas--whether they come from a designer, producer, client service person, or the client themselves. We product work we are proud of and enjoy the process at every interval. That is the energy our client's find uniquely refreshing about working with Boxer.
What inspired you to start your own business?
McDonald's. It all started with them and blossomed into a full-on branding firm working with clients around the world.
Why should our clients choose you?
We are tapped in. We have unique viewpoints with offices in the UK and US and a huge amount of stored global knowledge in terms of cultures and what works based on our worldwide work with McDonald's. You have an accessible, lean team with big world views. We also uniquely bring in other services through our HAVI global network--industrial design, retail marketing, supply chain for a true full-service packaging experience. No other firm boasts this end-to-end capability.
