Balance Media
Reigate, Surrey, Surrey
Reigate, Surrey, Surrey
Balance specialises in writing and editorial services, including content planning and creation, advertising and marketing copywriting, journalism, web and email marketing, book writing, script writing and speech writing. We also work with designers to deliver a complete service for web and print media: websites, brochures, reports, books etc.
Show more
Be the first to leave a review for Balance Media.
What makes a great website?
Planning. Understanding what the site needs to do and carefully planning the best way to do it, so you have a website that is streamlined to fulfil its purpose, no more and no less. Good planning needs a well written plan. Once that is in place, the copy and design will follow in a cohesive and powerful way. The outcome is a website that users enjoy using because it delivers what they're looking for without wasting their time.
What questions might you ask a client when starting a new project?
What are you aiming to achieve?
Who are your target audience?
How do you want your company to come across?
Do you have a schedule in mind?
Who is my chief contact?
Describe your creative process.
Our creative process is rooted in logic and clarity. A good brief saves time and money, so we put in the work up front to make sure we understand what we're expected to achieve. With clarity of purpose, inspiration flows more easily. It comes from all sorts of sources but a founding principle is seeking to be different. There is always a time when you need to go for a walk, smell the flowers and let your mind roam. Or have a bath like Archimedes. But once we've towelled off, the creative spark is stoked through brainstorming, trial and error and then fine-tuning. The client receives a concept that makes sense as well as making an impression.
What information do you need from a client before you can start work?
Project goals
Audience
Media being used
Brand guidelines
Budget
Timetable
Other agencies involved
Main contact
What do you love most about your job?
Meeting people and learning about their business
Using words to make a difference
Developing well-crafted plans
Positive feedback
What inspired you to start your own business?
Working for marketing agencies and seeing the limitations of putting design first. When the words are an afterthought, they become a burden for the client and usually fail to achieve the desired impact.
Balance takes a words-first approach, which means every project is completely thought through and planned before the creative work begins.
This results in a more efficient delivery, which saves time and money and enables a higher standard of work.
Why should our clients choose you?
We're better than Balance has a track record of providing high quality work for blue chip organisations, including the BBC, London 2012, the FA, Raffles Hotels and Steinway & Sons. The quality of our work is paramount. The structure of the business is very efficient, so we can provide high quality work, attentive service and flexibility at a very competitive price.
