Wrightwell
Walton on Thames, Surrey
Walton on Thames, Surrey
Design attracts and directs. Images enliven and inspire. But it's words that empathise, encourage and explain. Together these three tell the stories you want to tell about your business to create new customers and build relationships with those you already know.
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What do you love most about your job?
I love getting into conversations with people about their businesses and turning what I hear into words that really resonate with their customers. I listen and I ask questions too, so that I understand exactly who the target audience is and why they would buy from this client. Then I use the skills and experience I've gained over numerous years of working with organisations of all sizes and in many markets to create copy that works. It's much more than just going through a process - it's incredibly refreshing to hear people share their enthusiasm and knowledge and play my part in sharing that with the world.
What inspired you to start your own business?
Being employed gave me great opportunities to learn formally about sales, marketing and journalism. But working in structured organisations contains your enthusiasm. Career development and personal growth just didn't happen fast enough. Stepping outside and building my own business has been exciting and fulfilling as well as offering a more flexible approach to the working day. I've worked with a huge number of interesting people and I've continued to learn as I've worked. And to be honest, it's great to be in my own home office. When I take a break, I can multi-task. Drink coffee and pick beans from the garden.
Why should our clients choose you?
My long-term experience in the copywriting business has given me a wealth of knowledge that I share with clients as I work on their projects. I've worked with agencies and directly with clients from global corporations to individuals. I've got market knowledge in a diverse range of areas, including technology, retail, healthcare and eldercare. I build and enjoy long-term relationships with many clients, ensuring that we have a swift and effective process for briefings and turning around copy. And that copy can be anything from a large website to a short video script, a case study series to a newsletter, or a marketing campaign to blogs. Whatever the project, I have never missed an agreed deadline. As well as copywriting, I understand about branding, marketing and content challenges and regularly provide input into the process of defining a brand, creating a style and managing a programme. It's my breadth and depth of experience as well as my ability to write that makes me a reliable and successful choice.
Freelance copywriting for marketing and branding
Making every word count in your marketing communications, from websites to newsletters, brochures to case studies, and white papers to sales guides. I can work as part of your team within your business or with your agency. With decades of experience working with marketing, branding, PR, web and design agencies and well as inhouse marketing departments, I can easily slot into your team. And I've not missed a deadline yet.
Website refresh
Ideal for small- to medium-sized businesses. The longer you're in business, the more knowledge you have to refine your target market and the products and services you are offering. With my website refresh service we'll analyse your ideal customer, their needs and aspirations, and how you can answer those desires with your offerings. We can also look at how you talk to your customers and how you can make the most of every bit of content you create. I can deliver refreshed content to match your current website design or work with your designer on a complete revamp.
Newsletter writing and editing
If you're creating a regular business newsletter it may be hard to find inhouse people with the skill and time to bring it all together. I can work with you to plan the content, interview time-constrained experts and write articles, edit contributed pieces and ensure that the whole newsletter is consistent and reflects your brand guidelines. I can manage the entire process from first contact to approval too.
High-quality blogging
If you want blogs that give your readers real value, I can help. Rather than making a swift sweep of the Internet to rehash what's been said before, I like to find fresh ideas and inspiration from within your organisation. I'll look at your communications from white papers to conference videos to pull out important and helpful information and turn them into blogs that support and reflect your brand. And whenever I can I'll interview your experts quickly and painlessly to find all those nuggets of knowledge that can make your business stand out. Whatever the size of your business, from entrepreneurial to multi-national, I can write articles that resonate with your audience and draw them into your marketing funnel.
