Tinah - Creative Marketing Studio

These are the first questions I ask all my clients when starting a new project:
- What is the goal of the project?
- What is the project deadline? What are the factors or events that are calling for that date?
- What will be the metrics for the goal? What will make the project a success?
- Is there anything that would prevent the project from being successful?

For Logo & Branding Design:

STEP 1: Client Questionnaire
It will help me get to know you, your business, your visual preferences, your target market and your competition. I want to learn as much as I can in order to create the perfect brand for your company.

STEP 2: Mood Board & Color Palette
I will put together a mood board - a collage of images to show you the visual direction I envision your brand taking. I will use this later on as an inspiration to create your logo. This is also a way for you to approve of the art direction before I begin to work on your logo, to ensure we are both on the same page.

STEP 3: Three Logo Options
I will create 3 different versions of your logo based on the direction of the mood board you approve. You will be able to choose one as your final logo.

STEP 4: Revisions for Final Logo
If needed, we'll go through 1-2 rounds of revisions in order to ensure your logo is exactly what you're looking for.

STEP 5: Logo Variations
Once a final logo is approved, I will create two variations of your main logo to use in Social Media, stationary etc. This usually consists of a vertical, horizontal and icon version of your logo.

STEP 6: Final Logo Files
Once all the variations are ready, I will send a packaged file containing your final logo in several different file formats for both print and web use which includes: pdf, esp, jpg and png

STEP 7: Style Guide
I will put together a style guide for your new visual branding. The guide will include your typefaces, colour palette, any applicable patterns, images, and icons. This will be a tool for you to reference as you create branded materials down the road.

STEP 8: Choose Three Branded Graphics
Show off your new brand with professionally designed graphics. You can choose three from the list below:
- 2 social media banners
- 5 custom icons
- Custom Email Signature
- Business Card
- Social Media or Blog post template
- Letterhead

I love helping startups and small businesses grow and seeing them thrive. There is nothing more motivating and fulfilling than being able to contribute to a successful business launch or to help elevate the existing business' potential.

I've been working with businesses and startups for over 10 years and have an extensive experience in almost all functional areas of a business including Design, Marketing/Promotion/Advertising, Sales, Customer Service & Product Development.

I often apply my marketing & business knowledge when designing a company logo or website, and I use my design skills in every aspect of the business development strategy. This is what differs me from other designers or marketers - I have a full package! :-)