The Future CloudCertificate of Excellence 2019
Liverpool, North West(10 Reviews)
Since 2010, The Future Cloud has been combining a passion for creating high-quality websites with the desire to help you succeed online. We are based in the North-West UK, but we work with clients worldwide. We aim to deliver you the best digital solutions from web development, to IT support, to graphic design.
Our clients are our priority, and we work closely with them to deliver the perfect website for their business. We ensure our clients are involved every step of the way throughout the process to meet their goals and business needs. The Future Cloud goes the extra mile for their clients by offering a multitude of additional services to support your business online. Including hosting, technical repairs, social media marketing and mobile solutions.
We have a strong passion for developing engaging websites that will help you to succeed by helping to increase website traffic and getting the most out of your digital marketing, to reach a wider audience. Our passion and dedication have led us to deliver hundreds of cutting-edge websites, engaging mobile experiences and bespoke graphic designs.
The Future Cloud Reviews
The Future Cloud
The Future Cloud Q&A
What makes a great website?
1. RESPONSIVE DESIGN
The concept of using responsive design is not new to 2016. Since the Google update known as “Mobilegeddon” back in April of 2015, everyone has been hustling to upgrade their websites so that they are easily viewable and usable regardless of the device it is being viewed on (mobile, tablet, desktop).
This will continue to be a basic requirement of a great website in 2016. With new and improved mobile devices coming to the market on a regular basis, having a responsive website design is a must.
Looking for a website redesign using mobile first technology? View our Responsive Website Design page for more information.
Many businesses are taking web design back to the basics with minimalistic designs and layouts. Websites are featuring fewer pages, with simpler designs and more blank space.
Some websites are also implementing what’s referred to as “Flat Design”. Flat web design uses two-dimensional/flat images which are aesthetically pleasing to look at, in combination with lots of open space, and bright colors. Flat design also meets the requirements of a responsive web design, which makes it a great trend to follow in 2016.
Usability has always been of key importance in a successful website. Websites with an intuitive design, and with images and aspects that are pleasing to the eye are going to attract more customers than those without these features.
A simple, intuitive, and functional navigation is another important feature to focus on for 2016. If customers can’t easily make their way around your site, they aren’t likely to stay long.
The speed at which your pages load also have a strong impact on users in the coming year. Quickly loading pages and simple ways to get to specific information will be critical in setting your website apart from the competition.
4. PERSONALIZED USER EXPERIENCE
In 2016, personalized user experience web design may become the norm. Rather than everyone receiving the same experience when visiting a particular website, a personalized user experience design allows for the content and experience to be designed specifically for a particular user.
According to a study done by Janrain & Harris Interactive, over 70% of online consumers get frustrated with websites when they are presented with promotional content that doesn’t resonate with their interests. The best part about websites that offer a personalized user experience, is that they are typically able to adapt to the user’s interests and needs without the user having to do much at all.
5. EXTRAORDINARY CONTENT
Content marketing is likely to expand in 2016, with more focus being placed on high quality content. Websites that provide users with useful information in a variety of formats, including video and images vs. text when possible, will have greater success than those that don’t meet the needs of today’s website viewers.
Marketing automation will also continue to evolve, and many websites will incorporate customized landing pages, banner ads, and other promotions to supplement email campaigns. The traditional newsletter or simple email marketing campaign will likely not be enough to capture new customers in 2016.
6. BOLD COLORS
In the past, bright and bold colors on websites was sometimes perceived as childish or unprofessional, depending of course upon the industry of the business. However, websites with vibrant colors have become more popular and more acceptable in recent years.
Vibrant and bold colors are becoming more popular in web design.
When viewed in high definition, bold colors can have a powerful impact on the user. And, in the case of a flat design website, bright colors can make all the difference.
7. FULLSCREEN VIDEOS AS BACKGROUNDS
Websites with fullscreen background videos that play upon opening the URL are becoming more and more popular due to increased Internet speed and advanced browser technology. Plus, they are mesmerizing, and meant to attract and retain the attention of the user.
8. CARD-BASED DESIGN
You’ll see a lot more websites using card-based design. A benefit of this type of design is that the card design is ideal for users with mobile devices and varying screen sizes, because they can be easily adjusted to each screen.
Card-based design also goes along with the theme of simplicity and minimalism we discussed above. By providing viewers with short and simple bursts of information that can easily be digested, cards provide an easy way to promote user action, which is usually to click through to a landing page or more in-depth information on a particular topic.
9. WALL-TO-WALL SITE STRIPS
Wall-to-wall site strips provide a better user experience by dividing website layouts into several rectangular sections. These full-width image strips can be different lengths, and serve to break the site into clear sections of content. Not only are they pleasing to look at, but they also function as a simple and functional design aspect that breaks up content into more digestible bites.
10. UNUSUAL/LACK OF NAVIGATION
Traditional navigation menus are located at the top or side of a website page. Recently, however, more and more websites have been experimenting with unique navigation menus, and in some cases there is no navigation “menu”, but rather a different way of directing or “navigating” the user towards the information they’re looking for.
Another emerging and increasing popular web design trend is the use of ghost buttons. They are transparent buttons that blend in with the background, for a cleaner look. Again, this design trend goes well with the flat and minimalistic designs that seem to be gaining popularity.
To stay relevant in today’s world of web design, it’s worth investing in the latest website technology and functionality. You don’t have to do it all, but implementing at least a few of the above trends will have you well on your way to presenting a great website in 2018.
What questions might you ask a client when starting a new project?
1. What does your business actually do?
2. What do you want your site to accomplish?
a. Get more inbound leads / quote requests / phone enquiries?
b. Increase brand awareness?
c. Educate their audience?
d. Encourage sales?
e. Collect email addresses and build a list?
f. Encourage onsite or social media interaction?
3. What makes your company remarkable (unique)?
Examples could include:
a. Being the cheapest.
b. Having awesome customer service.
c. An amazing guarantee or returns policy. Tip: Think Zappos and their 12-month shoe return policy!
d. Being the exclusive supplier of a product in a certain area.
e. Supplying the best quality product around.
f. Fast or Free delivery.
g. Offering unique add-on packages no one else can.
4. Who are your competitors?
5. What websites do you like and why?
6. Who exactly are your customers and what are their pains or what do you want make it easy for them to use the website?
7. What features do you want your website to have?
8. When do I start?
What do you love most about your job?
What we love about or jobs is mainly providing our clients perfect work. Our clients are our priority, and we work closely with them to deliver the perfect website for their business. We ensure our clients are involved every step of the way throughout the process to meet their goals and business needs. The Future Cloud goes the extra mile for their clients by offering a multitude of additional services to support your business online. Including hosting, technical repairs, social media marketing and mobile solutions.
Why should our clients choose you?
WE ARE UNIQUE
We offer a different approach that will separate your business from the rest.
We are driven and quality oriented, priding ourselves on our high standards of work.
We work closely with our clients to achieve their goals to a high standard and to build long-lasting relationships.
We complete every project efficiently without affecting the quality. We set ourselves aims to ensure our standard of work remains high.
The Future Cloud Services
WEB DESIGN & DEVELOPMENT
Any brand knows that a website is their most important marketing tool. A website can deliver rich content, to a wide audience in a short period. So it’s essential to ensure your website design & development are simple, clean and user-friendly, to make the users experience enjoyable. Whether your a startup or a well-established brand, Shape place thought into every stage of a website from research and planning, to design & development right through to user and browser testing. Making sure your website is on brand and achieves your goals.
MOBILE APPLICATION DEVELOPMENT
Mobile App Development – Who doesn’t own a mobile phone these days? Having a mobile application for your business is vital to be noticed by consumers and succeed in the digital industry.IOS or Android? We cater for both. It is essential that your app is clean, concise and with a friendly user interface. Having an app that is too busy, too complicated or difficult to will drive customers away. We develop dynamic and functional applications for any business type or requirement, no matter how big or small. A well-designed app can have the potential to take your business to the next level and increase your success.
Website Maintenance doesn’t have to be hard or expensive. We can help manage your site with out dedicated website support services while you concentrate on running your business. An out of date or poorly performing website can drive customers away, and if the software isn’t up to date, it can be vulnerable to security threats. We can ensure your site stays current with your business and the digital world, giving you piece of mind while you can focus on your work. This includes website maintenance and management, mobile-friendly conversions, coding, online marketing, design updates, content updates, software security updates, SEO, backups, etc.
Eye Catching Graphic Design Here at The Future Cloud, we offer bespoke graphic design for online and or printing. You can rely on our experienced staff to deliver eye-catching and unique designs to make your business stand out from the crowd. Logos, designs and visuals are the first things a customer sees when they open your website or when they look at a business card, so it’s essential that they are striking and that they represent your brand.
Digital Marketing – SEO, Social Media Management and Advertising Online marketing is a new way forward in advertising your business and generating growth. As traditional marketing is becoming more expensive and less valuable, online marketing is growing daily with businesses getting on board. Digital marketing gives a fair chance to smaller companies as it comes at a low cost and provides the opportunity to use their business plans and marketing strategies online, and targeted to a specific audience. This is where we come in. Digital marketing can be confusing to a beginner, or your business is just too busy to dedicate time to effective digital marketing. Posting content consistently can take up a lot of time that some company doesn’t have. Why should you choose Digital Marketing? Firstly, it reaches a new and broader audience, worldwide that traditional marketing wouldn’t be able to achieve compared to social media. Secondly, a well-designed marketing campaign can meet your goals and a low cost. TV advertising costs are enormous compared to online advertising. Third, your progress can be measured through online tools to analyse your strategies and make changes to your campaigns, to name a few reasons.
Senior Software Developer
Future Digital Media Ltd
From June 2010 to present.
A&M Commercials are a large vehicle selling and hiring company, with options for tractor units, trucks, trailers, plant, cars and vans worldwide. A&M Commercials contacted The Future Cloud to create them a new website that they could manage as a third party controlled their current site. They requested us to create a website and stock system that feed to their website through Auto-Trader. The whole project took over six months to complete, but now A&M commercials have a fully functional site they control and an efficient stock system. We developed a full draft for the website to be approved and then developed, taking one month to complete and a further month of testing. We then developed the stock system in Laravel which took 3.5 months as it was fully bespoke. This included creating EPIs between the website. Stock system and Auto-Trader, as well, to develop listings multiple times a day and a Lookup system that searches and auto fill vehicle registration. All of this available to access on desktop, mobile, etc. Our Steps: ✔ Initial design concept ✔ First draft created for approval ✔ Design and development ✔ Deployment ✔ Client review and amendments ✔ Launch ✔ Web maintenance training ✔ Stock system creation and development ✔ Website and system testing ✔ EPI configuration (between the stock system, website & third party) A&M Commericals - The Future Cloud
Saloos is the exclusive brand of Fabuline Limited, based in Manchester, UK, and is a highly reputable clothing company, established since 1982. The Saloos Collection has grown into a reputable and internationally recognised brand, renowned for high quality products, excellent fitting and manufacture. They are a leading supplier to wholesalers, stores and trade retailers and their range is designed in the UK, so new styles and designs are released on a regular basis. Saloos and The Future Cloud have an ongoing partnership for four years. They initially requested us to create a website, graphic designs and logo and printing services of business cards, leaflets, roller banners, A1 posters, presentation folders, labels, A4 & A5 booklets, etc. We continue to work with them on a weekly basis, maintaining their website, creating new and exciting graphic designs, SEO services to boost consumer traffic and manage their digital marketing campaigns to bring them as much business as possible. Our Steps: ✔ Initial design concept ✔ First draft created for approval ✔ Design and development ✔ Deployment ✔ Client review and amedments ✔ Launch ✔ Regular design work ✔ Printing services ✔ Web maintenance ✔ Social media marketing ✔ IT Support
Dehli Live is a restaurant and catering service based in London, specializing in authentic Indian cuisine. The owners/chefs are a father and son team, passionate about creating delicious food just the same way it is in Dehli, India. Dehli Live and The Future Cloud have an ongoing partnership for three years. They initially requested us to create a website, graphic designs and logo and printing services of menus, leaflets, etc. We continue to work with them on a weekly basis, maintaining their website, creating new and exciting graphic designs, SEO services to boost consumer traffic and manage their digital marketing campaigns to bring them as much business as possible. Our Steps: ✔ Initial design concept ✔ First draft created for approval ✔ Design and development ✔ Deployment ✔ Client review and amedments ✔ Launch ✔ Regular design work ✔ Printing services ✔ Web maintenance ✔ Social media marketing
CLEAR SOLUTIONS TRAINING
Clear Solutions have worked with training providers, schools, colleges, employers, JCP and individuals in order to improve quality, raise aspirations and create opportunities. They work with all age groups such as 14 to 17, 18 to 24 and 24 plus and their most mature customer has just received her IT qualification at 85 years old. Clear Solutions requested The Future Cloud to create a bespoke and cutting-edge website, that will showcase the services they provide to the general public. Our strategy included design a draft to be approved, then developed into a functional website. Clear Solutions have showed their appreciation for the effort and high quality of their website and are very pleased with our services. Our Steps: ✔ Initial design concept ✔ First draft created for approval ✔ Design and development ✔ Deployment ✔ Client review and amedments ✔ Launch
AL – ARABIA CARGO
Al-Arabia Cargo was established in 2009 with the aim of providing the best quality moving and transport services. With investment in state-of-the-art equipment, following the world standards in providing services, quality, efficiency and competitive prices, the company has managed to impose itself as one of the leading companies in these areas. Al-Arabia focuses on one thing, a satisfied customer, no matter how big or small the job is. The company have expanded their network throughout the world for 10 year and today they have offices all over the world with an expert team, quality drivers, modern fleet and the highest quality of services are the foundation of our success. Al-Arabia Cargo and The Future Cloud have an ongoing partnership for two years. They initially requested us to create a website, graphic designs and logo and printing services of business cards, leaflets and receipt books. We continue to work with them on a weekly basis, maintaining their website, creating new and exciting graphic designs, SEO services to boost consumer traffic and manage their digital marketing campaigns to bring them as much business as possible. Our Steps: ✔ Initial design concept ✔ First draft created for approval ✔ Design and development ✔ Deployment ✔ Client review and amedments ✔ Launch ✔ Regular design work ✔ Printing services ✔ Web maintenance ✔ Social media marketing
GreenLife Pharma is pharmacy management consultancy group that work alongside independent and chain pharmacies from across the United Kingdom for the last 20 years. They currently work with Imaan Healthcare group and help to service over 50 branches around the country. They support pharmacies to free up their time to improve patient wellbeing and increase access to clinical services. GreenLife Pharma requested The Future Cloud to create a bespoke and cutting-edge website, that will showcase the services they provide to independent and chain pharmacies around the UK. Our strategy included design a draft to be approved, then developed into a functional website. We have ongoing work with GreenLife Pharma and they have showed their appreciation for the effort and high quality of their website and printing services that we provided. Our Steps: ✔ Initial design concept ✔ First draft created for approval ✔ Design and development ✔ Deployment ✔ Client review and amedments ✔ Launch ✔ Regular design work
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