That's Brave

That's Brave

That's Brave is a verified pro service provider Certificate of Excellence 2019

That's Brave locationIpswich & London, Suffolk

(5 Reviews)

That’s Brave encourages people and brands to think differently.

We always ask why and challenge businesses to do just that, so that we can build a strong understanding and ability to uniquely position brands.

Starting from the initial branding process or taking it on from an already established place, we craft unique messages that translates into developing brands to be followed, not follow.

Only until we have the firm foundations of what makes a brand unique, typically captured in a brand book, do we enter the delivery phase to create visual creative across digital and print media. Being 360˚ once the visual direction is created with a logo, colours fonts and imagery, we typically deliver projects for advertising, brochures, stationery, websites, direct mail and various other marketing collateral.

  • 4 hours average response time
That's Brave Reviews

That's Brave Reviews


Review of That's Brave by jason carter
5 09/09/2015 jason carter

The team at That’s Brave have been invaluable to HOAX from the start, not only in their creative flair but right down to brand strategy. As creatives they always have interesting and unusual ideas to market my business online, with a constant focus on reaching and acquiring new customers. Being a creative, rather than a specialist digital team means that they draw from a wide pool of experience in suggesting some really interesting online ideas that take me a little out of my comfort zone. They really helped launch my
e-commerce business and I’m looking forward to working with them again soon.
Jason Carter, HOAX.

Review of That's Brave by Sarah Klimowicz
5 27/07/2015 Sarah Klimowicz

We contacted That's Brave 2 years ago after looking for a new design agency. Their website instantly grabbed our attention and we knew this was an agency we would be excited to work with. Every project we have worked on with them has been spot on. They always work quickly and understand what style/ feel we are looking for.

Recently, we worked on a digital project in house and unfortunately we were unable to finish it due to technical reasons. After a quick call to Vaughan, That's Brave picked up the project and quickly turned it around and finished it for us which was absolutely fantastic and really saved us.

I work with people all over East Anglia and I don't always have the capacity to oversee every design project. So I always recommend That's Brave to my contacts as I have full confidence, that even if I don't get to see the artwork, it will be fantastic work.

Review of That's Brave by Mariusz Wilczynski
5 27/07/2015 Mariusz Wilczynski

That's Brave was chosen to produce Ramblers’ Impact Report. It was the first time we worked with them and we gave them a very open brief to produce something very different to previous reports which would demonstrate our impact to our current and future members and supporters, something that the whole organisation would be proud of.

Working with That’s Brave was a real pleasure - they offered us three fantastic creative ideas to choose from, helped with copy and print, they were very patient with the many changes we proposed and they often suggested improvements we found really useful.

They totally exceeded our expectations; the finished product was a big success at our General Council and we can’t wait to work with them again on the next project.

Mariusz Wilczynski
Membership Marketing Officer
The Ramblers

Review of That's Brave by Anna Sterling
5 24/07/2015 Anna Sterling

Dave from that Brave was an attentive and easy going person to work with, and he was interested in what we had to say about our school, made efforts to visit the site and show similar client's literature that he had designed. We were very pleased with the results and communication was good. We will certainly be returning when we need updates and if we need further design work done.

Review of That's Brave by Chris Austin
5 23/07/2015 Chris Austin

As a small yet busy business, my time is a;ways incredibly limited, therefore I bit the bullet and decided that it was time to employ some professionals to handle a website and brand overhaul.
Having 'interviewed' various design gurus, I was fortunate to stumble upon Vaughan and David at That's Brave, finally I found a team that actually listened to my ideas and vision for the company. They seemed to understand me straight away and began producing work which was perfectly in line with my ideas.
I have been working with them for approx. 18 months now and the list of jobs they have completed is continuing to grow, these include website, brochures, various adverts, new logo's etc.
In a nutshell, i cant recommend them highly enough.

That's Brave


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That's Brave Location

Unit 3, Brightwell Barns, Ipswich Rd, Ipswich IP10 0BJ, UK

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That's Brave Q&A

That's Brave Q&A

What makes a great website?

A great website is one that achieves specific goals and presents the businesses proposition in a unique and creative way. It could be looking to present a presence on the internet in a brochure style or as a lead generation sales funnel but this understanding is key to the success of the site and what makes it achieve specific business outcomes.

What questions might you ask a client when starting a new project?

Why are we doing this?
Who are we talking to?
What do they currently think?
What must we achieve?
PROPOSITION;
What’s the most single minded persuasive idea we can convey to the customer?
SUPPORT;
Why should they believe this?
What are the key messages and mandatories?
What style and tone should we use?

Describe your creative process.

This can vary depending on the level of project. Typically all of our projects go through a similar process which we call
Discover - Define - Deliver

Discover
In a client/agency meeting we will explore the essential components of the brand. We will challenge members of the team to explain what they think is a true picture of the organisation, and to distill ideas to reach a workable conclusion.
It would be useful if you could supply in advance a potted history of the business, a survey of market segments, customer types, and market opportunities.
Following the workshop we would like the opportunity to test conclusions in a series of customer interviews.
We would use the interviews to understand perceptions of the brand and its positioning against its closest competitors – in-depth telephone interviews, probing answers to understand why customers think the way they do.

Define
Positioning the brand – Based on our understanding of the competitive environment and the brand’s strengths and attributes we will confirm the brand positioning/promise.
We will use the meeting to consider alternative positioning options relative to the competition and to reinforce the brand’s qualities. At the conclusion of this stage you should be clear on the extent to which a visual identity change is desirable.
Expression – brand line – We will develop alternative brand lines expressing the positioning and demonstrating the tone of voice, and present them to the team.
Elevator pitch – Everyone needs to be on message. We will help to define a clear, compelling story for the brand.
Brand personality/tone of voice –Everyone has a personality. Even no personality is a personality. What are the brand’s genuine personality traits? How could you describe its tone of voice? How could it be distinctive as well as more relevant?

Deliver
Visual identity/Wordmark/symbol, Typography, Colour-ways, Signature lock-up, Secondary graphics – We will explore a range of directions for the brand. These might include the logo if considered desirable, or may be restricted to colour-ways, typography and graphic design.
Through internal critiques we will select three most promising routes for creative development and present each to you for comment.
In a client meeting we will present to your team work accomplished to date and discuss the rationale of each design option. At the end of this meeting, we will gather feedback and agree on one direction for refinement and further development.
We will present the chosen direction, worked up, in up to three executions, e.g., web home page, brochure spread and DM.
Brand book – We will complete the project with a written brand book including the decisions reached in the foregoing steps. The brand book will contain specifications for colours, type, wordmark, and lock-up. It will also summarise the brand strategy steps including tone of voice examples. We will include sample applications of the visual identity.

What information do you need from a client before you can start work?

Why are we doing this?
Who are we talking to?
What do they currently think?
What must we achieve?
PROPOSITION;
What’s the most single minded persuasive idea we can convey to the customer?
SUPPORT;
Why should they believe this?
What are the key messages and mandatories?
What style and tone should we use?

What do you love most about your job?

Supporting and working with individuals and businesses to solve problems and produce unique and highly creative work that transforms brands.

What inspired you to start your own business?

Being two successful creative freelancers across London and the East we were regularly collaborating on projects which grew so much that we decided to join forces and create That's Brave.

Why should our clients choose you?

We're brave, more importantly, are you?
We want to help clients think differently and turn their back on convention. In 1968, high jumper Dick Fosbury did just that. He dismissed the ‘way to do it’ ‘Western Roll’ technique by quite literally turning his back on the problem.
His different thinking shattered the Olympic record and others then followed. Point made.
Approaching a problem differently can have surprising results. Don’t do something because everyone else does. Create a unique brand proposition based on your own core principals and values.

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