Philadelphia, Pennsylvania, Philadelphia
Radius Design is a boutique graphic design studio focusing on B2B and B2C design, branding and marketing solutions in web and print media for small and mid-size companies.
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Radius Design Q&A
Describe your creative process.
It's important to understand the unique aspects of the client's place within their area of business. What makes them special? How do they solve a problem for their customers in a unique way?
Armed with this background knowledge, Radius Design is better able to provide engaging, client specific, design solutions. We work with our clients in an open and collaborative manner to achieve the most impact within the marketplace. After all, who understands our client's business better than them?
What information do you need from a client before you can start work?
We like to begin any new project with a quick kick-off phone call or in person meeting. We'll go over the goals of the project - what audience you're trying to reach, and what outcome do you hope to achieve, and anything else that's relevant to the project's goals.
We will also discuss the specific logistics of the project, the what, when and how, as well as the budget.
What do you love most about your job?
I love learning about our client's business. I am constantly inspired by our client's passion and creativity - in creating a new business or finding a new way to address a need in the market.
The ability to help build their brand through visual communication is something I take great pride in.
What inspired you to start your own business?
After 20 years in the design and marketing business - honing my skills at various agencies, corporations and non-profits - as well as learning as much as I could from a number of highly talented mentors, I felt I was ready to begin my own design company. The opportunity to help companies develop of unique visual brand identity has been profoundly rewarding.
Why should our clients choose you?
Radius Design prides itself on customer service. When you work with us, you are working with a husband and wife team. The same people working on your project are the same people who will be answering your emails and phone calls - not a client rep, or an answering service.
That same level of customer service applied to the dedication we bring to ensuring you get the best possible results for your project - at a very reasonable cost.
Radius Design LLC
From May 2015 to present.
• Work closely with clients operating in a range of B2B and B2C market places to manage on-going monthly engagements—to develop on-point design solutions in print and digital media • Create and manage project budgets and schedules for on demand contractors • Create and manage teams of on demand contractors to meet project needs—including full project life-cycle— concept, writing, design, coding and market implementation
From October 2004 to May 2015.
• Worked independently and corroboratively to conceive and produce marketing materials including: collateral, direct mail, presentations, web landing pages, web banners, email graphics, motion graphics and info graphics • Managed a team of contractors to efficiently create high quality design projects meeting tight deadlines • Assisted in the creation and maintenance of corporate brand standards • Closely monitored return-on-investment for all creative campaigns building on past successes
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