Precision Social Media Consultancy
Online
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I'm passionate about social media and online marketing - I dove into the online world before it was called social media (digital marketing). With a technical background, I learned that the best way to effectively implement a social media strategy is to approach it with agile marketing mindset:
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What do you love most about your job?
au·ton·o·mous
The creative freedom in how I can develop strategy and interact with my clients.
I’m constantly learning, testing and tweaking so that my clients receive the benefits of tried and true strategies and tactics without wasting any time nor deal with frustrations. Clients don’t have to deal with troubleshooting- I enjoy solving problems(research solutions, figure things out) which spares them from frustration.
What inspired you to start your own business?
I crave and thrive when I can be autonomous in my approach to how I work and play.
I don’t see my role as “work” but as an artist using my skills and knowledge as a creative outlet to solving problems.
As much as I enjoyed working in the high tech industry, I truly enjoy the freedom to express my talent, skills and knowledge to develop systems, processes and procedures for each client that helps them function better and enjoy their business and lives.
Social Media Marketing is in a constant state of flux and hard to keep up with the ongoing changes to platform features or trends. It’s overwhelming to those who aren’t organized or tech savvy or they lack the time to learn best practices so end up winging their online marketing plans. This approach doesn’t generate ideal results. Moreover, often most don’t have the proper branded presence which can confuse a customer, no way to manage their time, content, or measure results so Managing social media can be one ugly mess!
I enjoy organizing a company’s or small business owner systems and develop a strategy that is feasible to implement and measure results. Better yet, it’s a system that anyone can step in to.
Why should our clients choose you?
Most of my time has been spent setting up online marketing systems to create a seamless, cohesive workflow for executing social media strategies and complimenting website visitors / email list growth. Having a system in place allows anyone to spend the "right time" and focus across social media platforms, leveraging tools to pre-schedule content, engage, to cross promote content and measure how people are responding real time to your brand.
I have trained teams to step into a system so that there is no overwhelm, there is intentional and purposeful mindset and approach to their work, knowing what to do day to day, weekly maintenance and monthly review of analytic reports.
I enjoy learning and invest in conferences, workshops and online courses thru MarketingProfs, Social Media Examiner Society, Shaw Academy, Google, Hootsuite University and NewHouse University related to growth marketing hacking (online marketing, social media, inbound marketing, content marketing, and SEO) that they equate to several degrees!
My Combined knowledge and hands on experience is to shorten your learning curve, and offer viable solutions and strategies that we can implement quickly and efficiently.
You’re not getting just a social media strategist, but a business systems architect that can help organize your marketing flow so you spend your time on the right activities (not the minutia) and see results.
Social Media Strategist
When you have A fresh set of eyes overlooking your business, you will be able to see and envision what the ideal outcomes for your business. Strategy will Include ideal platforms where your audience hangs out to get maximum exposure, local marketing and long term gain. A Social Media presence is a long term not short term gain. It takes time for people to know, like and trust you. With the right foundation in place, a local and online marketing strategy, a execution plan, and content calendar, your online presence will evolve and help grow awareness of your business, services and offerings and win new business.
Social Media Management
Social Media is a daunting task for the less technical folks. I can manage your online presence after we develop goals and objectives, a strategy and a plan to accomplish those goals and objectives (day to day management and maintenance , specific calls to action aka campaigns, and monthly overview of data analytics).
Set up Ads
Facebooks Ads
Instagram Ads
Pinterest Ads
Twitter Ads
Fee covers set up and Ad budget is separate
Set up Social Media tools
Streamline your efforts by integrating your website and social media with Tools to effectively manage your time, schedule content and specials in advance, to measure and review analytics
Custom Training Programs
I can develop custom training programs to help you become an expert in managing your own online presence. This would include how to execute a social media strategy based on your goals and objectives, an overview of each relevant platform to understand the nuances, specific features and tools to use, daily, weekly, monthly, and quarterly activities for effective management and maintenance.
Content Marketing
After a strategy session where we are able to nail down business goals and objectives for using social media, content marketing is the next step. The Who, What, When, Where and How of content development and distribution, creating a calendar to effectively schedule out in advance and to keep track of the purpose and plan for specific content. We will discuss when we should use Ads, specific content types for each platform of choice, hashtag research and headline creations and more.
Content Distribution
This is the fun part. What content goes where. Using the scheduling tools, content will post across specific platforms at a designated time (best times when your audience is able to see your content) and we will also publish content to other platforms to create awareness and grow your online following organically.
There is more but once we get past the branding, messaging, content development, we can work on where to publish for maximum exposure.
Health & Wellness Marketing
I love working for doctors, plastic surgeons, yoga studios, wellness practitioner. Strategy and Implementation plan; Local Marketing and Social Media Management (strategy and tactics, content)
Since your business is locally based, we would focus on attracting locals into your place of business (SEO) , make it easy for them to book appointments, and focus on 1-3 platforms. Ads would be created for specific calls to action and micro focused and micro targeted.
