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Pick & Mix Marketing Solutions Ltd. logo
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Pick & Mix Marketing Solutions Ltd.

York, North Yorkshire

(20)
Pick & Mix Marketing Solutions Ltd. logo
P

Pick & Mix Marketing Solutions Ltd.

York, North Yorkshire

(20)

About

We help independent businesses in Yorkshire succeed with great marketing. Primarily we do this with social media, but we recognise it as just one tool within a complete strategy. A small and straight-forward York based team, we really get to know you and your brand so that everything you do online complements what you do offline.

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Reviews (20)

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Kate Stephenson

22 May 2019

We love all the girls at Pick & Mix!!

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Diane Taylor

5 April 2019

Spent an amazing 2 hours that flew by with Jess. Such an inspiration and very clear one to one - highly recommended

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Tricia Benson

25 March 2019

Cannot thank Sally and Pick & Mix Marketing enough, for the help and guidance given by creating a positive platform on Social Media as well as, great advice for the best results of using all social media sites. A great organisation that explains and delivers everything to their customers in a way that allows, confidence and results by gaining a great amount of knowledge from the experts. Big Thank you again Sally! More...

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Gail Bentley

27 January 2019

A big thankyou to Sally from Ebor Vale Riding for the Disabled. The advice you gave was great and to the point. Will definatley be useful in making us more efficent in our facebook marketing strategies . Thankyou... Gail

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Sarah Gilbank

20 December 2018

I was lucky to receive a free social media consultation through my job at St Leonard's Hospice as part of the Pick & Mix 7th birthday initiative. We had a great session with Jess - she was brilliant and gave us lots of useful tips! More...

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Chris Ablett

17 September 2018

I attended 2 workshops run by pick & mix about facebook. Both were excellent and have helped my business grow using tips and tricks of how social media can boost sales! Very friendly and helpful!

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Gareth Atkin

17 September 2018

I have worked with Sally and her team for the last 5 years. A great company to work with, they understand our business and have given our company more presence on social media and undertake our marketing campaign each year.

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Michael Preston

17 September 2018

Sally and the team at Pick & Mix really know there stuff when it comes to social media marketing . The team helped us form a strategy which we will be rolling out in the near future .
Pick and Mix Marketing are now a part of our marketing, and will be involved in any future projects .
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Carol Saunders

17 September 2018

A great friendly company with a very professional service.
Pick & Mix have generated the swim school immense interest and custom. Carol Saunders Swim School

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Nik Cann

17 September 2018

We have worked as a design partner to Pick & Mix on many exciting and varied projects over the last 3 years. Sally and her team are highly skilled in understanding each of their client's unique individual needs, providing clear, well thought out strategies for each in order to drive their results. I will continue to recommend them to anyone looking to take their brand to the next level when it comes to social media and online presence. They are our go to Social gurus! More...

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Alanah Watson

17 September 2018

Thank you Pick & Mix and Louise for my fantastic marketing sessions. Really insightful. I have been putting my new knowledge to good use! Would definitely recommend and will probably return in future for further training sessions when needed. More...

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Catherine Adamson

17 September 2018

Thank you Sally for all your help with my social media strategy. It has been a pleasure working with you. I started out with no clear focus on what I needed to do but I now have a plan, a more relaxed attitude, and best of all I have started doing FB live videos! Being 'out there' is a scary thing for me but with Sally by my side I feel inspired to be brave. More...

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Angela Horner

17 September 2018

Here at Browns Department Store we were looking for help with our social media - especially on Facebook. We had a FB page but no particular strategy. We knew we were not making this very important social media platform work for us. Sally and the team at Pick and Mix came on board and have done a fabulous job with our social media platforms, which now are an integral part of our marketing strategy - rather than just an afterthought!
Sally really knows her stuff and so we know we are getting the best service and direction from her. One of the really impressive aspects of the service is that Sally and the team really get to know your business and work with you to do what is best for your business. The down to earth and practical approach is very welcome. We would have no hesitation in recommending Pick and Mix to any company looking for help with marketing. The "Pick and Mix" approach means you only need to "pick" the areas/aspects you wish to address.
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Sophie Roberts

17 September 2018

Thanks so much for my social media audit. It’s great. Turnaround was really quick and it’s full of great suggestions. I’ve found things I didn’t even know were included in Facebook! Loved the competitor analysis as well. (Sorry it’s taken so long to do this!) More...

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Andy Herrington

17 September 2018

pick&mix provided Ainsty Ales with a Marketing Audit & Plan in August 2016. The work carried out was extremely in depth, very useful and included a current marketing audit on Ainsty Ales, a competitor audit, key objectives and recommendations.

At the time the business was in transition from a one man band contract-brewing, to an employer with its own microbrewery in York, having a marketing strategy on paper to refer to has helped no end .... we look forward to continuing our relationship with pick&mix in 2017!
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Jo

7 March 2018

Thank you to Sally and the team at Pick & Mix! They're not shy of a ridiculous deadline, they're brilliant to work with and the end products are amazing! Thoroughly recommended.

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Bedern Hall

2 January 2018

Pick and Mix have really found our voice and we are getting great engagement from customers, both existing and potential, with our social media content.

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Donald Inglis

4 December 2017

Sally and her team have been our go to marketing experts for over 6 years now. We can recommend them highly enough. They properly understand both traditional and digital. If I had to describe them in one word, I would use; awesome More...

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Andy Herrington

28 January 2017

pick&mix provided Ainsty Ales with a Marketing Audit & Plan in August 2016. The work carried out was extremely in depth, very useful and included a current marketing audit on Ainsty Ales, a competitor audit, key objectives and recommendations.

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Greg Lambert

26 January 2017

Pick & Mix Marketing supported me initially in promoting our networking events held in conjunction with Hotel Du Vin York. Initially the events were attended by personal contacts, however with the support and innovation of the team at Pick & Mix, we were able to reach out to a much wider audience. More...

Q&A

What is their goal/objective for the project?
Who are their key customer groups?
What are they wanting to gain more of (ie. website traffic, brand awareness, leads, sales etc.)?
What current marketing activity are they doing?
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Are you searching for marketing or social media strategy? If you’re a business who mainly uses traditional communications, you can bring your brand up to date by increasing your online presence. With most people now seeking for online recommendations before making purchasing decisions, it’s crucial that your brand is where your potential customers are looking. However online content and social media is just one element of the marketing mix. If you don’t consider it as part of your broader marketing strategy, you won’t get the results you need. That’s where we come in. We’re qualified marketing professionals who’ve been running successful campaigns for years. We understand how to create comprehensive marketing strategies that align with your company objectives. This insight is not as common as you might think. Many companies offer social media training but few can advise you on putting a meaningful strategy in place. We however get to know you individually and we consult in tailored one-to-one sessions. This means that everything you do in terms of marketing is focused on achieving your specific goals. We believe this is the only way to be sure your effort, and money, is well spent. How we can help you We work with established businesses on a project basis. This means we’ll walk you through the process of planning a strategy, creating content and monitoring results. Consultancy Knowing what your business has to offer against your competitors is essential for making your brand stand out from the crowd. We can perform a professional competitor audit and help you identify which unique messages you need to bring to the fore in your marketing. Marketing or Social Media Strategy Before you post anything online, it’s essential to have a clear plan in place. If you don’t have this yet, we can work with you to develop one. We will recommend which social platforms will be suitable for your customer groups and suggest how to put across your messages. We’ll also advise on how often to post and how best to allocate your budget for paid campaigns. Team Training Once you’ve got your plan, you’ll need to implement it. We can come to you for a training session and make sure your whole marketing team are up to speed on social. We’ll tailor what we teach to your strategy so that everyone’s efforts are entirely focused on achieving your company goals. One to one training Perhaps you have one or two people in particular who’ll be looking after your social media? We offer smaller group training sessions in our own training room too. Over the course of two hours, we work very closely with individuals to make sure they understand everything they need to.

Would you like someone to manage your marketing and social media profiles or create content for you? Whether you don’t have the time or don’t have the knowledge to make your marketing work for your business, we can give you the support you need. Managing all of your marketing takes time. We can free you up by looking after your campaigns. This might involve online activities, but we’re able to help with traditional events and PR too. We’ll think of clever ways to implement your strategy so you achieve your goals. Without this distraction yourself, you’ll be able to focus on what you do best. We explain things simply. A small and straight-forward Yorkshire team, we won’t bamboozle you with jargon. We’ll just get on with running adverts or writing posts that your followers will love. We’re flexible too. Depending on what you need, we can find you the right solution. We don’t offer fixed packages at high prices. Instead, you can “pick & mix” between us planning your strategy, securing press coverage or posting for you online. The number of clients that stay with us year after year is a testament our trustworthiness. We will get to know you well so you can rely on real people that understand your business. We won’t let you down and will always be on the other end of the phone if you need help. How we can support you Content Plan What does your business’ tone of voice say about you? Do your messages give potential customers the right impression? Which kinds of social media posts should you be creating? We can help you get these things right with a content plan. You’ll have a clear document that you can refer to when publishing on social media and we’ll write you some exemplar posts to showcase your style. Social media management We can manage your social media in a number of different ways. We’ll write your posts on a monthly basis and monitor your profiles. This includes checking which posts perform well and responding to customers’ comments- even on evenings and weekends. You can choose whether you’d like us to look after just one social media site, or all of them. Paid social media posts Did you know that social media advertising is one of the most efficient marketing tools around? We’ll create posts that will appeal to your ideal audience and make sure they see them. Whether you want to drive traffic to your website or promote a specific event, we can run paid social media campaigns cost-effectively. Reporting Knowing how your customers arrive at your website or what they search for on Google is essential for writing successful social media posts. We understand how to interpret the analytics and insights of Facebook and Google and we can translate what the numbers mean for you. Going forward, you’ll know how to capture your audience’s attention and encourage them to buy. PR We may live in a digital age, but attracting the attention of journalists and editors is still as important as ever. Our team can identify newsworthy stories within your business and help get them picked up by the media. Seeing your brand on TV, radio or online means your customers will be more aware and prepared to buy your services. Award Entries Being recognised with an award will dramatically raise your business’ profile, as well as guarantee customers’ trust in the quality of your service. The secret to winning however, is often a well-written entry. We will get to know your brand and create a thoughtful application that puts your business in the best light. Blogging Blogs are increasingly important for attracting savvy customers who are searching for products online. We can write well-structured and interesting blog posts for you to ensure your brand stays at the forefront of their mind. They’ll also keep your website appearing at the top of their search results.

Do you need training on how to use social media for marketing? Are you confused by social media? Bewildered by adverts or scheduling? Struggling to come up with content ideas? We can give you training to get around these problems. Our fun and friendly team will explain how to use social media at your own level and pace. We’re qualified and experienced. We’ve completed professional marketing courses and have been running successful campaigns for years. We’ll fit social media into your broader marketing strategy and teach you how to align what you do online with what you already do offline. Why train with us? Trained over 600 business owners Created Award Winning social media campaigns Experienced team of trainers Chartered Institute of Marketing Qualified Bespoke training packages available Training room facility on-site in York Workshops We run a range of workshops at our offices. Depending on how much experience you’ve had with a social media site, you can choose beginner, intermediate or advanced sessions. Learning alongside others in a similar position, you’ll get a useful overview of how and what to post. One to one sessions Our one to one sessions are completely bespoke. We’ll work with you individually so that you can be sure that what you learn is relevant. We will help you use the most appropriate social media platforms to achieve your business’ specific marketing objectives. By tailoring your training in this way, you can be confident of achieving meaningful results. Group training If you have a larger team who you want to train together, we can come to you and deliver a structured training programme that gets everyone up to speed. It’ll be in line with your strategy so everyone is focused on achieving your company goals.

Would you like someone to write your social media posts, blogs or other copy for you? Great writing and effective communication is absolutely vital if you want customers to engage with your business. We will get you the attention you need, both on and offline. PR Public relations (PR) is a brilliant way to get your business into the limelight. By bringing your stories to life, boosting awareness and developing relationships with the media, we can propel your organisation into the spotlight. We will thoroughly research your business, identify stories and develop strategies to market them attractively to journalists and editors, whether in print, radio, TV and/or online. Copywriting Poorly written content can destroy your credibility and hard work in an instant. Whether part of an ongoing marketing plan or a one-off project, our copywriting means accurate, engaging and informative copy for both traditional and online outlets, with Search Engine Optimisation (SEO) always at the forefront of our minds. Blogging Blogging is a fantastic way to engage your target market and create a buzz around your business through regular and compelling online content. Countless numbers of people across the world read more than one blog a day, so the ‘blogosphere’ really can help businesses to reach customers.