OTT Communications
Louisville, KY, Jefferson
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Louisville, KY, Jefferson
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OUR CAPABILITIES
1. Advertising
2. Branding
3. Design Strategy
4. Digital Strategy
5. Marketing Strategy
6. Media Planning + Strategy
7. Social Media
8. Video Development + Production & Photography
1 customer review
David Kennedy
The best
More words would be wasted.
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Describe your creative process.
Findings & insights
The creative concept development process is based on research, supported by a strong understanding of the situation, the audience, the communication channels that will be used, as well as the objectives and goals.
Define the problem
After we gain all the data from your target audience, we develop a problem statement. A problem statement should consist of a few questions, such as what is the communication challenge that need to be addressed? Why is this campaign needed? Who is having the problem? And what will the audience do as a result of the campaign? Later, the concept and ideas that we formed must answer all these questions.
Brainstorm the concept
Now we get to the fun part! When brainstorming ideas, we invite members from a variety of backgrounds to generate more diverse concepts. The objective is to find as many ideas as possible, and note that no idea is bad at this stage, as long as it is in line with the brief and can answer the campaign objectives.
Individual idea generation
After brainstorming, give everyone time to think on their own. Using the approved big concept from the brainstorming session, each person from the team must come up with their own unique and more specific concept.
Idea selection
We review all individual ideas and generally select the three best ideas. When doing this, make sure that you and your team evaluate a few aspects such as; is the idea appropriate? Does it suit the communication objectives? Is it fresh and outside the box? How can this idea work throughout the campaign?
Consider the feasibility
After evaluating the selected top three ideas, ensure the ideas are feasible to execute. We match our ideas with your budget and timeline. We also evaluate whether or not this idea will work for the campaign. Can it be implemented to multiple channels? Will it be interesting?
Idea execution
Now, the concepts are becoming visible work.
At this point, the ideas are moved from rough stages (storyboards, video rough cuts, promotional outlines, etc.) to final products.
Throughout this entire time, Client feedback and input is solicited and implemented into the revision process.
What information do you need from a client before you can start work?
Objective: What is the goal of the campaign?
A concise statement of the effect the campaign should have on consumers. Typically expressed as an action. And frequently focused on what the campaign should make the audience think, feel, or do.
Target Audience: Who are we talking to?
An audience profile is more about how real people think, feel and behave than it is about numbers and percentages.
The aim here is to paint a portrait of the audience - a verbal picture that the Agency team can talk to and visualize.
We go beyond basic age, location and gender data to humanize demographic details with insights and lifestyle information.
One way to do that is to explain how the audience currently thinks, feels and behaves in relation to the product category, to competitors, as well as to the client.
Focus: What's the most important thing to say or show?
Here you want to identify the single most persuasive statement, or compelling visual, you can present to achieve the objective.
Keep it simple. Avoid generalities.
Reasons Why: What are the most compelling reasons to believe, to try, to buy?
List the rational and emotional reasons for consumers to believe what you say, to try the product, to buy the service.
Include all major copy points and visual evidence listed in order of relative importance to the consumer.
Schedule: What do you need from OTT, and when do you need it?
Budget: What resources (e.g., money, time, etc.) are allocated to the project?
What do you love most about your job?
Communication is what we are all about.
It is so important to us that we put it in our name.
Our philosophy is rooted in listening. It’s about understanding. It’s about exchanging ideas. But most of all, it’s about delivering the intended message in a clear, compelling manner.
That is why our clients work with us.
We listen. We understand.
And we develop creative programs to reach their target effectively and efficiently.
What inspired you to start your own business?
Our Vision is to serve as an agent of connection between our clients and their audiences, bringing them together to foster a mutually beneficial relationship, providing fulfillment in the short-term and growth in the long-term.
Why should our clients choose you?
Clients choose to work with us because of our ability to create long-term brand positions while driving next day sales.
Whether your brand requires a comprehensive national advertising campaign or highly targeted market-specific promotions, OTT has the resources and experience to develop and implement a customized plan that will achieve your objectives.
