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Netcentrics.co.uk (est. 2005) offers website design, web development and more for Cardiff, Bristol, Newport, Gwent, South Wales and the UK.
With decades of experience in web design, graphics and programming, Pete Wright does 'everything web'. That includes domains, hosting, design and development to SEO, email and social media marketing, mobile apps and more.
Pete provides "full-service digital agency" solutions without the overheads of a dozen specialist staff and project managers.
What makes a great website?
Great websites put their audience first. Whilst looks are important, what makes a great website is really that it delivers what users are looking for as easily as possible. That's what professional web designers *really* study - interface design, user psychology, marketing and so on. Art makes things pretty - design makes things work. So great web design isn't just about knowing how to build things - it's about knowing what to build. That's why it's important to seek advice from web professionals early in any online project.
What questions might you ask a client when starting a new project?
When others ask, "What do you want it to look like," I ask, "What do you want it to achieve?" - because that's more important. Everyone has different ideas about what "a web site" means, so I need to know its goals, and any mission-critical or nice-to-have features. Then I'll need an overview of your target market. If you have personal design preferences, that's fine - it's best to design for your audience first, but I want you to be happy with the design too.
Naturally, the other main question is budget. If you are uncertain about this, please see my website (http://netcentrics.co.uk) for base prices for common types of project. A website is a business investment - it should pay for itself, but that does require an initial outlay and ongoing maintenance. Under-investing increases the risk of total project failure, wasting every penny spent. Cheap services cut corners and often lack experience - I focus on being cost-effective, rather than just cheap, as that's the best way to maximise the return on your investment.
What do you love most about your job?
Done well, websites offer solutions to many problems. Whether you want to grow an existing business, provide a second income, create a community or develop innovative services, the web makes such goals far more cost-effective and achievable than they would be offline. In the past, niche market ideas always struggled to survive - unless you could sell them to big distributors, local markets were rarely enough. Now, anyone can tap into a global market of billions - so niche ideas can thrive and spark off even more ideas. That gives everyone's dreams a lot more potential, and I love helping people to realise their potential.
What inspired you to start your own business?
I've been "into computers" since 1974 (yes, as a kid) and set up teams for NTL, Virgin and Which? in the late 90's. I'm a natural problem-solver who's always keen to help folks follow their dreams. As "an online business" became an increasingly common dream, starting a business to help with that was a natural move. That's why, unlike many designers and developers, I provide the services needed to grow an online business as well as helping to set them up.
Why should our clients choose you?
Decades of relevant experience and a full range of build-and-grow services means I build online businesses, not just websites.
Also, my experience spans design, development (bespoke programming) and marketing - *very* few people can claim that. Developing each skill-set takes years, and looking at problems from more than one perspective at a time is a rare skill in itself. Why should that matter? Well, the perspectives of designers, developers and marketers are often so much at odds that you need a project manager to keep them all on the same page. Working with a team adds complexity and cost, but choosing a single specialist limits many projects. It's like building a house - if you can't afford a full team of builders, would you ask a bricklayer to do the electrics, carpentry and plumbing? Or would you look for someone who had experience in all the relevant skills? Sure, such people are rare - but that's me.
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542, Chepstow Rd, Newport NP19 9DA, UK
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