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From November 2015 to present.
Working across a number of large B2C and B2B clients at OST, my experience is with well-known FMCG brands, global food technology companies and a leading animal pharmaceutical manufacturer. As an Account Manager my achievements are: • Managing online ad campaigns on social media and achieving well below industry benchmark costs. Standout costs include £0.33 per Twitter follower and £0.01 per Facebook video view. • Google ads with CPC of £0.05 which is drastically less than the industry norm. • Viral content planning and creation which has achieved organic reach numbers in the tens of thousands. • Project and campaign planning and execution including everything from a six-month six-figure campaign to a one month three figure campaign. • Strategy development detailing how new audiences will be penetrated and existing ones re-marketed to. • Working with and managing a number of different copywriters with expertise in various mediums and differing technical abilities. • Client communications such as regular meetings, calls and daily emails as well as training sessions on a larger scale. • Monthly reporting of the campaign growth and results so far and adapting the strategy and future of the campaign to align with what has been achieved so far. • Identifying key social media influencers who are relevant to the brand and product and reaching out to them to build a brand relationship. • Budget management and spending strategy which involved tracking the spend on a project and ensuring the achievements don’t result in an overspend. • SEO optimisation of blog content and keyword planning to ensure the content ranks highly in search engines for appropriate search terms. I have in-depth experience across a number of key social media channels. The tools I am proficient in include everything from Tweetdeck, Hootsuite, Facebook Business and Ads Manager to Simply Measured and Brandwatch.
Hartley's Jam; Facebook, Twitter, Instagram
Zapf Creation; Facebook, Instagram
MGA Entertainment; Facebook, Instagram
EBM-Papst; Twitter, LinkedIn
BEF (British Equestrian Federation)
BEF; Facebook, Twitter, Instagram
Domino Printing Sciences
Domino Printing Sciences; Twitter, LinkedIn
Zoetis Animal Health
Zoetis Animal Health; Facebook, Twitter, Blog
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