Matthew Goodwin Consulting
Latham, NY, Albany
Latham, NY, Albany
Hey, I’m Matt and ever since I found my way into the world of digital marketing, I’ve been hooked. For as long as I can remember, I’ve been driven by the pursuit of knowledge. Knowledge is truly power and the journey to finding more answers allows me to grow and apply what I’ve learned towards something bigger and better every day.
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What do you love most about your job?
Solving problems. I grew up constantly doing puzzles simply because I was fascinated by finding the answer. When I made my way into marketing and analysis, I realized I got that same feeling trying to work through the endless challenges this field throws at you.
What inspired you to start your own business?
I've always had the entrepreneurial mind set. I love being able to control my schedule, and do the work I'm truly passionate about.
Why should our clients choose you?
I prioritize the quality of my work and the over all client experience. I will ensure each project is given 110% because I simply do not feel putting my signature on anything that is sub-par.
Research & Analysis
I will immerse myself into your brand, its competitive landscape, and your customer’s journey by diving deep into your data and using my own researching methods to identify key insights, barriers, gaps, and opportunities to grow.
Digital & Content Strategy
Effectively achieving your goals relies on a solid road map to get there. I will develop a sound plan to achieve those goals using proven tactics across a range of digital channels to not only show you how to reach your customers, but also what to say to them.
Search & Social Advertising
Running ads on search engines like Google or Bing or social channels like Facebook and Instagram is one of the most cost-effective and measurable ways to generate new business. I will work to set up, launch, and optimize campaigns across a range or digital advertising platforms to put your message in front of the right customers at the right time.
Analytics Framework & Reporting
What is execution without measurement and course correction? I will identify and measure the right metrics for any campaign or web property that directly align with your brand goals and present them in an easy-to-follow, storytelling format. Each report is equipped with rich insights, actionable recommendations, and a usually a few surprises.
