Firstly I like to get into the minds of my clients, it's important to me that all my clients get the best possible standard of creativity they deserve. Once I have a good understanding of their business, their values and their requirements I will spend time researching into what they need and how I can best deliver it on budget and on time.
When at the ideas generation stage I like to put pen to paper and rough out concepts and visuals, this helps me to start making connections and in turn generates more ideas. This is the point where the magic happens, usually some kind of light bulb moment where a embryonic idea forms into something more solid and warrants more development. At this point, armed with some great ideas it's a good time to contact the client and pitch the new concepts to them.
With the idea agreed it's then time to produce the goods. I like to keep the client in the loop throughout the production process, it's normal for ideas to evolve even more at this stage, and keeping the client abreast of the development will avoid any surprises later.
Finally it's time to deliver the final product, I ensure the client receives all the work in a well organised manner, and provide support going forward for any additional changes.