Horsham, West Sussex
With over 15-years' experience, as a dynamic, agile and strategic revenue leader, I have a successful track record in developing and leading high-impact marketing initiatives for complex B2B SaaS solutions.
As a 3x member of the Senior Leadership Team, I have consistently delivered 'rule of 40' growth, guiding organisations to profitability, from start up to scale up, for both product-led and sales-led growth models.
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B2B marketing strategy
Demand generation
Influence pipeline for future quarters by targeting accounts and buyers that aren’t in-market, to help drive future consideration & activation.
a) Create awareness of the problem(s) the business is facing
b) Create awareness of your solution(s) to those problems
c) Demonstrate the ideal after-state once they've been solved
d) Create awareness of you, as a vendor, that solves these problems
e) Create awareness of your specific solution and why it's the best / only option for the buyer
Examples tactics
- Thought leadership content
- Organic social
- Employee advocacy programme
- Awareness-based paid social, etc.
Demand capture
Impact pipeline within quarter by converting in-market accounts and buyers demonstrating clear intent to buy.
Examples:
- Google ads aligned with SEO
- Retargeting ads
- CRO
