Local Design
Edinburgh, Midlothian
(3)
Edinburgh, Midlothian
(3)
Big design for 'small businesses'.
Small business or start-up? I specialise in working closely with local, independent businesses to develop and deliver full branding and to translate your business into an online environment.
Working closely with small local businesses and start-ups ensures a uniquely bespoke, hands-on design service.
3 customer reviews
Rhîan Griffiths
I was recommended Local Design, and having just received the competed job I can see why. From the very start communication was easy, clear, quick and fun. Despite everything being done in messages (my preference due to my own schedule) it was always friendly and was so informative so I never really had to ask for any clarifications. Molly did far more than expected for the designs and sent me a number of options, scales and turned it around in under a week, when I was happy for it to be within the month. Wholly recommend. More...
Reviewed on Facebook
Daniel Maxton
Molly has completely transformed my business with 'The Works' package. I came to her with a sketch of a logo and she digitised it, creating slick branding perfect for my bike business.
Molly worked closely with me to ensure she delivered a top quality, stylish website that has boosted sales and customer engagement. She also designed business cards, flyers and t-shirts, and handled our social media setup.
A fantastic service, everything you need to transform your small business into a success!
@singlespeededinburgh
More...
Reviewed on Facebook
Réidín Beattie
Working with Molly was an absolute pleasure. She brought clarity, cohesiveness and creativity to the project, ultimately weaving together and uniting the varying strands of ideas that I put to her in our brief. The branding that she created for me has been invaluable in bringing my business forward and remains the standout feature that customers remark upon time and time again. I cannot recommend her services more highly! More...
Reviewed on Facebook
Describe your creative process.
The initial stage involves meeting with you (either in person or via Skype) to get a clear idea of what your businesses is about; including what product/service you provide, your ethos, visual style and target audience. A clear understanding of this ensures that any design assets reflect your brand, and tell your unique story.
I would then create three design concepts based on this initial discussion and send these to you for consideration. Ideally, we would then meet a second time to discuss the pros and cons of each, before I revisit and develop one (or a combination) of these three concepts, depending on which you feel best represents your vision.
For me, a large part of the creative process is receiving client feedback along the way and working with you to mould and develop the final design as the project progresses. Once a final design has been delivered, the price includes up to three amendments to ensure you are happy with the final design.
What information do you need from a client before you can start work?
1. What product/service does your company provide?
2. What are your unique selling points?
3. What is your companies ethos? (What are your beliefs?)
4. What does your company aim to achieve?
5. What is your target audience?
6. What is the voice/tone of your company?
7. Sum up your company in one sentence. (If you're having trouble with this, I can provide a branding workshop that can help)
What do you love most about your job?
The two things I am most passionate about are good design, and a good story. Every company has a story, and effective branding tells this well, clearly, and with character.
I absolutely love working closely with local businesses to see their branding visions realised, and equally thrive on the challenge of refreshing or revamping a pre-existing brand.
What inspired you to start your own business?
I have five years experience working freelance on branding and website design, and for the past year and a half have been working and further developing my skills in digital marketing. I have set up my own company so that I can take on freelance design work.
I absolutely love my job in digital marketing and feel that this, coupled with my passion for branding, is a brilliant combination for taking on freelance design projects, helping small businesses and start-ups realise their vision.
Why should our clients choose you?
If you're looking for attention to detail, passion and enthusiasm then I think we'll get on well!
My expertise in design softwares are self-taught – in high school I developed a love of photography and taught myself Photoshop so I could edit my own pictures. Eight years later and I have expanded these skills to include numerous other softwares such as InDesign, Illustrator and Premier Pro, to name a few... my love of design brought me to Edinburgh College of Art where I gained a BA (Hons) in Graphic Design.
But aside from the technical skills, which are a given, I'm just completely passionate about working closely with local businesses to see their creative vision realised: my job as a graphic designer is to package up your business in a neat visual bundle and present it to your customers in a way that allows it to shine to its absolute full potential.
Branding + Logo Design
Your brand identity is your business's visual representation in the world, so it's vital to get this right.
An initial meeting (in person or via Skype) will allow us to talk about what your business is, its story of where it came from, what it does, and what you believe in. All of these things must be considered when branding a business.
You can also opt to have 500 high quality business cards designed, printed and delivered for an additional £75.
This service includes:
- Initial meeting (in person or via Skype)
- Three logo proposals
- 20 iterations of your chosen logo
- Three further modifications
- Logo in vector format
- Fonts*
- Colour scheme
- Stock imagery*
- Additional design elements such as patterns, icons etc.
- Brand guidelines (PDF format)
*May incur additional charge
Website Design
Whether we've built your logo and branding together, or are working with your pre-existing branding, an initial meeting will allow us to work out what it is you want from your website.
I specialise in designing websites using common website hosts and templates, such as Squarespace or Wordpress, meaning you can update and modify the site yourself after it's been set up. A training session is included if you're new to this (either in person or via skype).
With 65% of digital media browsing now done on mobile, it is essential that your site is mobile responsive – this comes as standard.
As standard, your site will be SEO optimised; ensuring it shows up in search results and generally making the site search-friendly so that people can find it easily.
If local, professional staff photos can be taken at an additional, negotiable cost.
The price includes:
- Initial strategy meeting (either in person or via Skype)
- Domain name setup or transfer
- Complete website design
- Fully mobile-responsive
- Up to 20 web pages
- SEO optimisation
Available add-ons:
- Professional staff photos (if local - price negotiable)
- Squarespace/Wordpress training session (additional cost of £50)
Business Email Setup
Whether you already have your own website domain, or are looking to set one up, you can use this to create your own business email account, such as:
hello@yourwebsitedomain.com
You can also set up multiple accounts, for employees for example:
jack@yourwebsitedomain.com
hannah@yourwebsitedomain.com
tom@yourwebsitedomain.com
The price includes:
- Business email setup
- Account creation
- Custom email signature design
Available add-ons:
Professional staff photos (if local, additional cost of £35)
Newsletter Setup + Design
A monthly newsletter can be made super simple with a good, strong template.
Usually this will include an intro paragraph, followed by several features and a small sign off paragraph at the end. I'll work with you to figure out the best layout for the content you intend to share with your audience, and design the template to work cohesively with your branding.
When purchased in conjunction with the website design service, a newsletter signup can be integrated into your site that will seamlessly add your new followers to your mailing list.
The price includes:
- Newsletter account setup
- Template design
- Visual assets for your first newsletter
- Website integration (sign up form)
Social Media Setup + Assets
Social media can be a cheap and easy way to spread brand awareness and engage with your customers.
Skinning your social media profile to reflect your brand is a great way to keep your accounts consistent with your branding and website.
If you're wanting to run Facebook or Instagram advertising, I offer a design service at an additional £30 per advert.
The price includes:
- Social media account setup
- Cover image
- Profile photo
- Website integration
Available add-ons:
- Professional staff photos (if local, additional cost of £35)
- Facebook/Instagram advert (£30 per advert)
'The Works'
By purchasing 'The Works' package you save £80 on the total cost of all the individual services included.
The initial stage involves working with you to ensure that your logo and branding reflects your businesses ethos, and that it tells your unique story, before moving onto website design, business email setup and skinning social media accounts.
The price includes everything you need when starting your business, or simply refreshing your brand:
- Logo and branding
- 500 high quality business cards (designed, printed and delivered)
- Your own website domain name*
- Professional staff photos (if local)
- Website design
- Website SEO optimisation
- Business email setup**
- Social media setup
Banners, flyers and t-shirts can be included at additional costs.
*Your domain name will be charged annually starting one year after initial payment. This is to be made payable to the domain provider.
**Monthly website and email upkeep costs of up to £25 are to be made payable to the web hosting and email hosting providers.
