Ligon Marketing
Lakeland, Florida, Polk County
(4)
Lakeland, Florida, Polk County
(4)
Ligon Marketing is a marketing and design agency. When strive to fully understand your business goals and dreams, we tenaciously set out to make those happen, because your success is our success. Our team is your team.
We are a full service agency specializing in the needs of small to regional-sized businesses.
Show more
4 customer reviews
Richard Sherry Dunn
Gifted communicators and highly qualified team.
Reviewed on Facebook
Debbie Smith
Cora will go above and beyond for her clients! She is full of so much energy and wonderful ideas! Cora can handle all of your marketing needs. I highly recommend Trinity Marketing! More...
Reviewed on Facebook
Ariana L. Glennon
Cora is honest, as well as energetic and highly qualified. Quite friendly, too. She tries to match your advertising according to both the vision you have for your business and your budget.
Reviewed on Facebook
Laura Bruce Patrick
Cora understands the many aspects of running a business--that gives her an edge in marketing yours. Combine that with her knowledge of the latest technology and marketing strategies and she will develop the right marketing plan for your needs. Cora and her team will make good things happen. More...
Reviewed on Facebook
What makes a great website?
Your website is a vital part of your business and a representation of your brand. It is often one of the first impressions you make with prospective customers. It needs to be clean, easy to navigate, load quickly, reflect your brand and meet the needs of you and your customers.
The possible functions (and combinations) your website can perform to meet those needs are endless. With that in mind, the first question that needs to be asked when building a website is, "What do you want your website to accomplish?"
Are you selling your products or services directly from the website (ecommerce)? Are you consistently updating your current and prospective customers with valuable knowledge (blogging/video)? While all websites should be made to be searchable, is your website's ability to be found in search a key part of your success (SEO)?
Once we know that, we can create the best possible site for your needs and even share new functions and ideas to make it even better.
What questions might you ask a client when starting a new project?
What are your goals - not only with the current project, but beyond?
What part does this current project play in your overall strategy?
Who are your customers/clients/patients?
How/where do you currently get customers?
Who have you identified as your competition?
What areas do you believe present the most opportunity for your business?
What areas of your business do you believe are weakest?
What other brands/logos/designs/websites do you find impressive? Why?
How important is your online presence to your overall success?
Is your current consumer-facing presence congruent with your goals?
Describe your creative process.
We ask a lot of questions and do our research. We do everything we can to immerse ourselves in your brand and goals in order to begin collaborating on how to get you from where you are now to where you want to be. We look anywhere and everywhere for inspiration in turning your vision into reality. We do this all while keeping your brand, industry standards and various uses/platforms which the creative may be viewed in mind.
What information do you need from a client before you can start work?
Standard:
- Business Name/Address/Years in Service/Service Area
- Business/product/service descriptions
- Business development strategy & customer profiles
Project-Specific:
- Goals
- Timeline
- (Websites/Design) Other businesses whose design/functionality you like
- Project Budget (if possible)
*Every business is unique so additional information may be needed*
When can we talk?
What do you love most about your job?
Immersing ourselves in the business goals and dreams of the businesses and individuals we work with. Making those dreams happen is a special thing. As a small business we truly mean it when we say your success is our success.
What inspired you to start your own business?
With decades of marketing and design experience, we began to realize the shortcomings of most of the marketing, media and design companies we worked with. All claimed to listen to a businesses' s needs but would then push their own product or service as THE solution regardless. Or they would be one of dozens of one-dimensional vendors that a business had to 'deal with' on a regular basis. Each vendor with their own rules and contact people - presenting a complicated and confusing process for businesses to manage. Not only did that not make sense, but it was clearly not in the best interest of the businesses they claimed to help.
We decided to set out and build a marketing company that did things the right way, always keeping the business in mind and not beholden to a specific product, service or strategy. We expanded our team with talented experts in a variety of fields in order to provide the solutions that were truly needed. It is for this reason why when we begin work on individual projects, we often get called upon to help on other projects as well. Our relationship can be for a single project or as an ongoing partner in your future success - we let you and your goals determine that.
Why should our clients choose you?
We look at the big picture. Each service we provide or project we undertake plays a role in the overall success or your business. We are constantly learning, listening and researching. As marketing experts first, we are driven to do our part to grow the businesses we serve. We bring that mentality to everything that we do.
For examples of our work please visit:
https://ligonmarketing.com/what-we-do
