Katrina's Copywriting

I spent over a decade in a combination of massage therapy, management, and travel but realized I was straying from the connection and focused more on the business. I've always loved writing so when someone suggested copywriting as a way to be connected to the industries I love without the stress of running the specific business onsite it was a no brainer that this is what I'm supposed to do.

I spent years as a massage therapist connecting to people on a very personal level. I learned what they look for in businesses, why they chose different treatments or places of business. I learned about their hopes, dreams, and the stress of their daily lives that resulted in them laying on my table.

My time in spa management taught me about everything it takes behind the curtain to ensure that when clients walked through the door they experienced a solace in the space. I learned about the effort, stress, and marketing techniques it takes to bring clients in and making the space feel effortless.

I am also a world traveler and have worked for one of the States top tour operators. Working with travel agents and the public to design their perfect vacations. One of the common issues I ran into is hotel websites. I know what people look for when they visit a hotel's website. Specific information that is missing from many of the sites that are visited. I've personally witnessed hotels lose business because vital information was missing or their site was difficult to navigate. I want to help those businesses correct these errors.