Bedford, Bedfordshire
JS Group advises companies on international expansion into and outside of the UK, as well as between UK regions and operates as three divisions. JS Consulting helps manufacturers to access new markets, develop new products and build distribution networks, develop marketing strategies, brand identity and digital presence.
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What makes a great website?
A great website needs to be visually interesting with descriptive text. Users wish to find out about your company, your brand and what you are doing, this needs explanatory text with clear statements.
The website needs to have obvious Call-To-Action buttons, links and text, and should be easy to navigate with a flow to the user's journey.
What questions might you ask a client when starting a new project?
What is your objective?
Have you undertaken a similar project before and what was the outcome?
What is the timescale?
Who will be managing the project in your company?
Describe your creative process.
Clarify the client's objective
Brainstorm the client's likes/dislikes, ideas and style
Gather materiel such as text, brochures, images, graphics, data and content
Draft copy and mockup a style choice
Agree design and work to 1st draft sign off
Make any amendments, additions and produce final product
What information do you need from a client before you can start work?
Who will be managing the project
Who will be part of the decision-making process
What is the budget
What is the timeline
What do you love most about your job?
Different clients, interesting projects, developing ongoing relationships with clients which produces a close affinity to the client's brand and style with better results.