Jab Innovation

Our speciality is eCommerce and we have a very clear idea of what it takes to be successful in this space.

Must-Have Online Shop Features

1. Mobile responsiveness

One of the most essential online shop features nowadays is mobile responsiveness. Mobile e-commerce accounted for nearly 50% of online shopping time in the first quarter of 2015.8 This means that by not adapting your platform for smartphone and tablet users, you consciously reject more than a half of potential customers. So make sure that your store is mobile-friendly. All pictures, videos and payment options should be as easily accessible on mobile devices as on desktop.

2. Clean navigational menu with an In-Site Search and product categories

In order to attract consumers, your website should not only be eye-catching but also user-friendly.25% of consumers abandon the purchase because they find website navigation too complicated. That’s why your layout should be transparent, menu sections clearly divided and navigation intuitional. Make sure that the most important call to action – the add to cart button – is always visible. Pay special attention to the organisation of your products. Divide them into sections and subsections, preferably in few different ways. The products should be easy to find by brand, product type and price range. Don’t forget about including an In-Site Search button. It will allow your consumers to find what they are looking for in a few seconds.

3. Detailed product descriptions

No matter how great your products are your customers won’t know that unless you provide them with proper descriptions. This is one of the most important and surprisingly one of the most often neglected online shop features. So remember: every product must have clear and extensive description! Especially if we talk about items that are similar to each other such as laptops. They may differ only in details such as RAM or display card types. Bullet points are usually the best option here. They’re transparent, concise and quick to read but at the same time informative.

4. Good quality product photos with image zoom and thumbnails

The description could be perfect, but no consumer will become a customer if they can’t see the product. One blurred, small-size picture is really not enough. According to Forbes, 67% of consumers say that an image is “very important” when selecting a product.That is why this feature is an absolute necessity. You should have at least 3 good quality photos, showing the product from different angles. When it comes to size, 600 pix is an acceptable minimum. Make sure also that you provide consumers with a zoom option so that they can see any given part of the item. Thumbnails are also important. They make navigation between products much easier.