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About

ISDesigns is a professional Media Production service. I specialize in unique, hand-crafted, story-driven marketing media for businesses and individuals in the greater San Francisco Bay Area, California, and nationwide. Media products, designed to serve your specific requirements.

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Q&A

Having the technical know-how to operate equipment effectively as well as having the experience of what works visually, and what doesn't.
This also helps in delivering the desired results the customer asks for.
Know what type of lighting effects bring which results? Where are the pitfalls you want to avoid. What type of lenses work best for the desired look?
There is really no secret. It's more a combination of technical know how and artistic, visual aesthetic. Both can be learned.

Quite frankly, there is nothing more fulfilling to me than being creative.
And sharing this creativity with my clients who are equally enthusiastic and excited about their unique projects is the absolute highlight of my work-day.
It is enlightening to work with such a variety of individuals of different backgrounds, cultures and life styles. It's the daily exchange of ideas and exercise in critical thinking that allows the projects I produce to grow and evolve.

ISDesigns was born out of passion for visual stories.
Prior to launching his current profession, german born media creator Ilja Sarro was recognized in the local independent filmmaking community while being involved in many productions, often doing camera work. During this time he was also active as a sculptor, working in clay and bronze, and was often seen with sketch books full of concepts, illustrations and amazing doodles.

His career in bronze sculpture and fine art brought Ilja to California.
In Berkeley, he trained to become a professional digital filmmaker and multimedia artist.
Influenced by his admiration for 'Noire' filmmaking of the 1940s and the early works of French filmmaker Michel Gondry, Ilja since earned credit as camera operator for short films and features, and was part of an award winning team as cinematographer on a locally produced documentary short film "The Alley Cats".
He also earned credit on the Academy Award nominated documentary "Daniel Ellsberg and the Pentagon Papers."

With growing portfolio and equipment lists, Ilja was able to pursue his dream in combining personal storytelling with professional outreach to the public. Noticing the up-shift in the video trend for local businesses, Ilja opened the doors to ISDesigns in 2006.

Today, ISDesigns Studio has evolved to serve a world-wide clientele. Our brand means quality to customers in Europe, Canada, India, China and across the continental U.S. From corporate levels to small businesses and start-ups, and even individuals 'like you and me.'

I work closely and directly with my clients from start to finish (no outsourcing or assigning someone to shoot, then someone else to edit the project), so that I’m as much involved, and as close to the project as my client is. No mixed up messages, nothing lost in translation.

I don't apply cookie cutter formats to any of my productions. Flat rates could potentially cost you more than necessary.
Instead, I take the time to look closely at your desired goals, your audience, and the scale of the production, in order to estimate an informed and accurate quote for your project.