5210 Canal Street, Houston, TX
Image Theory Photoworks is a fashion, portrait, and commercial photo studio. We are located in a renovated 1945 engine shop in the East Downtown (EADO) district of Houston.
Our strengths include fashion look books, catalogs, editorial shoots, fine art portraits, and professional headshots.
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2 customer reviews
Rachael Campbell
Gerard is the most talented photographer I have ever worked with! He was extremely helpful and is very passionate about the quality of his work. A great man to shoot with!
Claire Drennan
Gerard is talented, professional and fun to work with. He is fantastic with studio lighting and I had a blast collaborating with him on a shoot for my brand. I recommend him very highly!
What do you love most about your job?
My first love in the arts was writing. In my writing, I was always trying to create vivid images, essentially creating photographs for the reader's mind. Photography is the natural evolution of that urge. I always look for the way to create something beautiful, distinctive, and striking in any project. I'm happiest when I succeed because that memorable image usually is what makes the client most happy, too.
What inspired you to start your own business?
I retired from my former career and had time to fully pursue photography. It's that simple.
Why should our clients choose you?
You should take a look at my work and decide if my creative directions are likely to give you the sort of photographs you want. This site has only a small selection. If you scroll to the bottom of my profile, you can see some Twitter posts. My website has lots more for you to see. And I welcome phone calls to talk about your needs.
Headshots/Business Profile Photos
Your headshot is the tip of the spear in your campaign for a new job, client, or gig. It has to imply competence to do the work. It also needs to stay in memory -- for the right reasons -- and make your future employer or client want to meet you in person.
Our headshot clientele runs the gamut from oil industry execs to opera singers to lawyers to fashion models.
Pricing starts at $249 for a 90 minute session that includes professional makeup. You'll receive 3 professionally finished digital images ready for print or web use.
Model Testing and Portfolio Shoots
Whether you want to get your feet wet in modeling with a simple test or are ready to stretch your abilities in a styled portfolio shoot with a studio full of rock star stylists, hair designers, and makeup artists, this is the place to do it. Our team of fashion pros has decades of experience behind and in front of the camera, in the US, Europe, and Brazil.
We take fashion photography very seriously. And we take our fashion client's ambitions seriously, too. If this sounds interesting to you, lets visit about what you want and come up with a plan.