Image Theory Photoworks

Image Theory Photoworks

Image Theory Photoworks is a verified pro service provider Certificate of Excellence 2019

Image Theory Photoworks locationHouston, TX, U.S.A.

(2 Reviews)

Image Theory Photoworks is a fashion, portrait, and commercial photo studio. Our studio is located in the East Downtown (EADO) district of Houston.

Our strengths include fashion look books, catalogs, editorial shoots, fine art portraits, and professional headshots. We do the occasional large wedding, too, when we have time and the couple wants a bit of a fashion flair to their photos.

Our studio is fully equipped with professional lighting equipment for any sort of portrait , fashion, or product shoot. In addition, we are able to reproduce studio lighting conditions on location with our portable studio lighting. If you want a portrait or a headshot in your home, office, or an out door location, we can produce magazine quality images on location.

The founder, Gerard Harrison, has been seriously involved in photography for over 30 years. He began in film, building his own color and black & white darkroom, where he developed and printed portrait and fine art work. In the early 2000's, when digital became viable, he moved to this new medium. He has advanced Photoshop editing skills, ensuring the highest quality end product for the studio's clientele.

Clients include:

Austin Allen James -- photography of fine art originals for sale and publication
When Worlds Collide Productions -- advertising and marketing for Fashion Show Promoter
Claire Drennan -- fashion photography and look book for clothing designer
Nanos Collection -- international jewelry designer
Numerous models, actors, and business professionals

  • 2 hires on Bark.com
Image Theory Photoworks Reviews

Image Theory Photoworks Reviews


Review of Image Theory Photoworks by Rachael Campbell
5 23/01/2018 Rachael Campbell

Gerard is the most talented photographer I have ever worked with! He was extremely helpful and is very passionate about the quality of his work. A great man to shoot with!

Review of Image Theory Photoworks by Claire Drennan
5 23/01/2018 Claire Drennan

Gerard is talented, professional and fun to work with. He is fantastic with studio lighting and I had a blast collaborating with him on a shoot for my brand. I recommend him very highly!

Image Theory Photoworks


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Image Theory Photoworks Q&A

Image Theory Photoworks Q&A

What’s the secret to taking a great photograph?

You don't TAKE a great photograph, you MAKE one. The great landscape photographer, Ansel Adams, compared the initial exposure (what you get when you click the shutter) to a musical score. It's the starting point, but it has to be played and interpreted before it has real impact. From this initial exposure, imagination and creativity must take over if there is to be a good photograph, let alone a great one.

What questions might you ask a client when starting a new project?

We just visit about expectations, my capabilities, and how the client plans to use the photos. The conversation evolves from there. On larger projects, I ask for the client's detailed feedback throughout, whenever possible.

What do you love most about your job?

My first love in the arts was writing. In my writing, I was always trying to create vivid images, essentially creating photographs for the reader's mind. Photography is the natural evolution of that urge. I always look for the way to create something beautiful, distinctive, and striking in any project. I'm happiest when I succeed because that memorable image usually is what makes the client most happy, too.

What inspired you to start your own business?

I retired from my former career and had time to fully pursue photography. It's that simple.

Why should our clients choose you?

You should take a look at my work and decide if my creative directions are likely to give you the sort of photographs you want. This site has only a small selection. If you scroll to the bottom of my profile, you can see some Twitter posts. My website has lots more for you to see. And I welcome phone calls to talk about your needs.

Work history from Image Theory Photoworks

Work History

Owner

Image Theory Photoworks

From April 2015 to present.

Owner of and photographer for a commercial, fashion, and portrait studio.

Projects

Sweet Side of Fashion -- When Worlds Collide Productions

Shooting all the advertising and promotional images for a large fashion show in the abandoned Imperial Sugar plant in Sugar Land, Texas. Check out https://whenworldscollidefashion.com/

Claire Drennan Knitwear

Look book photography for a Houston-based designer of high-quality, small production, sustainably sourced knitwear accessories.

A Touch of Darkness

Personal fine art project of dark, moody portraits, directed at eventual publication.

Image Theory Photoworks on Twitter

  • 2 hires on Bark.com

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