Image Theory Photoworks

Image Theory Photoworks

Image Theory Photoworks locationHouston, TX, U.S.A.

(2 Reviews)

Image Theory Photoworks is a fashion, portrait, and commercial photo studio. Our studio is located in the East Downtown (EADO) district of Houston.

Our strengths include fashion look books, catalogs, and editorial shoots. We work with local models to create memorable and distinctive modeling portfolios and headshots. We also do product and fine art photogrraphy. As a part of our portrait work, we photograph weddings, and produce dramatic, fashionable, bridal portraits.

Our studio is fully equipped with professional lighting equipment for any sort of portrait , fashion, or product shoot. In addition, we are able to reproduce studio lighting conditions on location with our portable studio lighting.

The founder, Gerard Harrison, has been seriously involved in photography for over 30 years. He began in film, building his own color and black & white darkroom, where he developed and printed portrait and fine art work. In the early 2000's, when digital became viable, he moved to this new medium. He has advanced Photoshop editing skills, ensuring the highest quality end product for the studio's clientele.

Image Theory Photoworks Reviews

Image Theory Photoworks Reviews

Review of Image Theory Photoworks by Rachael Campbell
5 23/01/2018

Gerard is the most talented photographer I have ever worked with! He was extremely helpful and is very passionate about the quality of his work. A great man to shoot with!

Rachael Campbell
Review of Image Theory Photoworks by Claire Drennan
5 23/01/2018

Gerard is talented, professional and fun to work with. He is fantastic with studio lighting and I had a blast collaborating with him on a shoot for my brand. I recommend him very highly!

Claire Drennan

Image Theory Photoworks

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Image Theory Photoworks Location

5210 Canal St, Houston, TX 77011, USA

Image Theory Photoworks Q&A

Image Theory Photoworks Q&A

What’s the secret to taking a great photograph?

You don't TAKE a great photograph, you MAKE one. The great landscape photographer, Ansel Adams, compared the initial exposure (what you get when you click the shutter) to a musical score. It's the starting point, but it has to be played and interpreted before it has real impact. In my work , whether it's shooting a portrait or photographing a piece of jewelry, I work to get the best base exposure because that 's going to be the limiting factor in what I can produce. But it's from this base image that imagination and creativity take over ... if there is to be a "great photograph."

What questions might you ask a client when starting a new project?

Here are some broad questions, just for getting started. :1. How are you going to use the photos we make? 2. Why do you want these images? 3. Are there photographs that you really like that are similar to the end result you want from me?
I am always asking for the client's detailed feedback throughout the project, whenever possible.

What do you love most about your job?

My first love in the arts was writing. In my writing, I was always trying to create vivid images, essentially creating photographs for the reader's mind. Photography is the natural evolution of that urge, for me. I always look for the way to create something beautiful, distinctive, and striking in any project. I'm happiest when I succeed because that memorable image usually is what makes the client most happy, too.

What inspired you to start your own business?

I retired from my former career and had time to fully pursue photography. It's that simple.

Why should our clients choose you?

You should take a look at my work and decide if my creative directions are likely to give you the sort of photographs you want. It can be a bit of a difficult judgement call. You aren't going to see the exact image you want. (Maybe you would if I were doing passport photos. ) What you will see, though, is a collection of creative efforts. You may decide that what want you want your photos to be like lies somewhere in my creative and technical range. If that's the case, then I'd love to talk to you and see if there really is a fit.

Work history from Image Theory Photoworks

Work History


Image Theory Photoworks

From April 2015 to present.

Owner of and photographer for a commercial, fashion, and portrait studio.


Please Me In the Water catalog and look book

Shooting catalog and look book images for a Houston-based swimwear designer. (continuous)

Claire Drennan Knitwear

Look book photography for a Houston-based designer of high-quality, small production, sustainably sourced knitwear accessories.

A Touch of Darkness

Personal fine art project of dark, moody portraits, directed at eventual publication.

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