hint locationLondon, Limehouse

Working from research to visual resolution we offer a complete, literate, stylish design service.

Specialising in type-intensive projects and in the presentation of the arts, we are concerned with the making of meaning; the connection of form and content, the articulation of design and copy.

Quiet restraint characterises the process of making well-considered decisions - including any decision to make a deal of noise.

  • 3 hours average response time
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hint Q&A

hint Q&A

What makes a great website?

Clean and clear appearance. Navigation matched to audience and purpose. Consistently presented content - always on brand, always current.

What questions might you ask a client when starting a new project?

What are your goals for the project?
Who are you trying to reach?
How long do you expect your audience to stay with the site?
Do you have a social media presence?
Show me three examples of print or web design that you like?
What assets exist already (images, film, copy etc)?
Do you already have an established brand?
Does your brand go beyond a Logo; what else does it include?

Describe your creative process.

Establish requirements in discussion with client including processes, timeline and budget
Consider scope and sequence of work (for example in a branding project there will usually be shared elements between print and web. Shared elements - such as logo marks or identity systems - are usually created first
Create contract
Establish or create brand
Gather required assets (this should happen near the beginning of the process. Last minute changes add significantly to time and therefore cost)
Work on look and feel; present mood-board or outline project
Work up concept
For print; draft imagery - 3 iterations are common
For web: look at possible formats (show examples to client)
For web: discuss domain names (existing or to be acquired), email addresses etc
For web: discuss what data needs to be collected (mailing lists etc.)
For web: discuss if scheduling or simple calendar information is required
For web: discuss accounting options for e-commerce
Execute plans; 3 rounds of amendments are common
Low-res work delivered; high res and editable files delivered on payment of invoice

What information do you need from a client before you can start work?

Motivation and Scope of work (as above)
List of Project Objectives
Assets (images, copy) where they are not to be created as part of the job
Examples of work liked by the client
Web addresses for 3 key competitors
Agreement about what is to be undertaken, how and when it will be revised, amended and signed off in what timeframe and at what price - in short a clear creative contract to protect client and designer

What do you love most about your job?

Taking a client on a journey to a better outcome than they had imagined

What inspired you to start your own business?

I had held senior roles in higher education in the USA and UK, giving me experience of project management, budgeting and working with a range of audiences (students, their parents) in what is effectively a medium-sized corporation. Corporate and Government restrictions don't mesh well with creative practice and often, despite good intentions, fail to support enterprise as they should.
I had been closely involved with Art and Design from an academic and administrative point of view and wanted to use my management expertise to pursue my own practice.

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  • 3 hours average response time

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