Greenwood Campbell

Futureproof your business today
APIs and integration play a major role in connecting the technology and infrastructure for delivering a seamless digital solution - a key outcome of digital transformation. It’s a remedy to the friction caused by bimodal IT where legacy applications must work alongside less constrained, more innovative solutions and approaches.

APIs are a layer that enable implementation of new solutions with ease. Whether it’s internal management system or a customer facing online service - the concept allows for more flexibility and accessibility on all levels:

Data collection, management, analysis and reporting
Decision making
Automation

Be critical
We know it’s sometimes very difficult to recognise the need to develop business APIs as a solution to current challenges and creating new opportunities. If you see your business suffers from any of the below, you should get in touch with us.

Implementation of new solutions is too expensive and takes too much time, due to lack of compatibility of the legacy software
There is a demand for better or entirely new client interface (i.e. mobile application or web app)
Management or analysis of large number of digital compounds is too time consuming
There is a need for automation of digital processes, maintaining visibility and accuracy

Create an intelligent, conversational chatbot
With over 3 billion messaging app users worldwide, this method of communication is more widely used than social media.
People want to communicate with their friends and family as well as their finances, insurance, shopping and more. They want 24/7 availability from these services. With Gartner predicting 85% of customer interactions will be managed without a human by 2020.

The race is on for every business to develop their chatbot.

How a chatbot can help your business?
Chatbots come in all shapes and sizes; from simple question-based bots through to bots that understand and learn from the conversations they have.

They can support your brand experience at every stage of their customer journey.

From product selection to promoting discount through to helping with renewals, customer support and concierge queries; they offer businesses a true opportunity to lower costs whilst improving satisfaction.

Fuelled by business data and designed in-line with your brand personality, chatbots are relevant to every business across the globe.

Selecting the right technology
Just like any website, the technology you choose is of paramount importance. As Microsoft partners, we are skilled in utilising their extensive Bot Framework and Cognitive Services.

Alongside this, we can develop direct into Facebook Messenger and use Dialogflow, Chatfuel, Motion.ai, Botpress.io and more.

We can turn your chatbot into Alexa Skill and Action on Google - available for masses through smart speakers and assistant apps available on mobile devices.

We approach every project as technology neutral and establish your requirements up front to ensure we recommend the right platform for your project.

Data integration utilising APIs
The quality and depth of data behind your bot will ultimately drive its success. We rarely start from scratch and focus on integrating your existing data sources using API technology.
We combine multiple sets and then use this data to create conversations to enable your chatbot to offer helpful responses.

Today's users are consuming up to 18 hours of content every day. More content has been created in the last two years than in the entire history of mankind.
The democratisation of content means that every minute, we are: uploading 300 hours of video to YouTube, posting 500,000 updates to social media, sending 15 million messages and uploading 240 billion heartbeats to Fitbit.

It is impossible to consume even a fraction of all of this content, so does that mean the death of content?

No!
We have to find new ways to engage today's users. The big players have already changed their content strategy to appeal to a much shorter attention span.

Content needs to be tailored so it can be delivered in many ways: voice, conversation, chat, web, app, mobile; all depending on where your users are and how they interact with your brand.

Few of us can compete with the budgets of brands like Netflix - but what we can do is create enticing, exclusive content in bite-size chunks to engage users, and keep them interested long enough to complete their research / sign-up / buy your product.

Video
From animation and showreels, to time-lapse and talking heads; our team is capable of producing a wide range of video formats.

We help you to source the right representatives to deliver the message, choose the right music to complement, write the script and plan out the storyboard, leaving no stone unturned in our production approach. With a decade of video production experience under our belts, we’ve worked with a range of clients on a variety of projects. We know just how to create video content that delivers amazing results.

Photography
A picture can tell a thousands words. Why use stock imagery for your website or social media activity, when you can cost effectively create your own.

From team head shots through to on-location photoshoots, we have highly experienced photographers skilled in creating on-brand, impactful images. We are happy to work on single projects, through to regular monthly shoots, at your offices or ours.

Digital Marketing
So what happens once you have all this amazing new content? It sits on your website or social channels in the hope that the right people will see it? No. Digital Marketing techniques such as Search Engine Optimisation (SEO), Pay Per Click

Advertising (PPC) or Social Media have the potential to transform the way that you reach and engage your customers ensuring that all of this new content is capitalised, proactively reaching the right audience & creating brand loyalty.

Written copy
Creating relevant, SEO friendly and engaging copy is an art form whether it’s for your website, blog posts, social media or a guide, which is why we have wordsmith superstars who understand the importance in ‘tone of voice’.

Creating exceptional strategy for your business
In today's high-tech world, every business needs to have clarity in it’s direction, clear purpose, with digital firmly placed at its centre.

The future is now and businesses who are winning understand that operating in a constant state of change and being agile is the only way to succeed.

Change though, must be managed, facilitated and powered by a great strategy.

The art of the possible
It’s easy to create a strategic roadmap to get you from A to B. A great one will show you all the routes available, even ones you had not thought of.

Strategy must be visionary, push your business out of your comfort zone, challenge the status quo and definitely not settle for the easiest option.

At the same time, agile strategy should not lose focus on your core business and take you on your own journey into a trough of disillusionment.

Delivered with experience
We have decades of expertise in the digital space, riding the revolution right from the very beginning. With a unique skillset, we ensure forward planning, investment and creativity are fundamentally grounded into business capability; reflect market conditions; and are delivered on time and on budget. Your digital journey starts here.

Creating the ultimate user experience
There is not an aspect of life that isn’t touched or influenced by digital. No longer do we sit in front of our desktops making an effort to to search the web. Our digital experience is all around us, happening 24/7, coming to us in our pockets, on our wrists, anywhere we are - it truly is 'always on'.

Never before has the challenge been as tough for brands to make their experience immersive, enjoyable, memorable and at the very least easy and bearable.

We understand people. We live and breath digital. We understand the experiences they want, need and expect. We have the expertise to help create your ultimate user experience.

Real World UX
There used to be a time when user experience testing meant a group of people sat at desks in a lab running through test scripts.

But this is so far from how people use the web, it simply is not useful. We test outside of labs, in real world environments, with distractions on every type of device.

We track eyes, fingers against user journeys, and run tasks so we can truly understand what they need, want and how to make it a better experience.