Glue Films / Incandescent Photography
Didcot, Oxfordshire, Oxfordshire
Didcot, Oxfordshire, Oxfordshire
People buy from people. At Glue Films we design video and photographic marketing content that is ‘on brand’ and sits within a business marketing strategy which talks direct to an audience.
We approach film and image design very much from a marketing point of view.
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What’s the secret to taking a great photograph?
A depth of knowledge of photography is the foundation of impactful image design. Understanding how image construction works and particularly a good knowledge of lighting is key and how it affects the subject.
What questions might you ask a client when starting a new project?
First question we always ask is what are your intentions for this image or video, in other words are your intending on marketing with he material or to illustrate a identity of the brand. Secondly we need to know what your want the audience of the video or image to do after seeing the design, is it to go to a landing page, or a particular call to action.
What do you love most about your job?
I love the fact that we get to see inside a wide range of businesses large and small. Find out what makes them tick and then go on to design content that elevates the business and its brands.
What inspired you to start your own business?
Coming from many years in TV and advertising film making, we wanted to bring the same disciplines and films making marketing techniques to the SME and business sector. With the advent of broadband and the growth of internet it truly became possible to offer smart and impactful video content to a wider audience.
Why should our clients choose you?
We have over 30 years of in depth knowledge of film making and image production, Glue Films is now in its 9th year of trading due mainly to the success of our abilities of offer our clients video and content that can evolve with their business. We have clients that are still marketing from video that was produced over 8 years ago, The content has altered to suit client requirements over the years, if designed well video can be a fluid tool, with the option to re edit and introduce new elements to the original construction. Our most important resource is that we listen to exactly what clients requirements are, before we commence designing content be that video or photographic.
Product Photography
We have dedicated studios to shoot product photography. ideal to use for website illustrations, ecommerce sites or even if you are looking to sell product via Amazon or eBay.
Marketing Video Content Developer
With video now being the dominant requirement to propagate the internet, at Glue Films we offer a wide range of video product and services. Starting from front of website brand awareness business overview video, putting a human face to a business which immediately connects with its audience. Talk direct to your audience from the front of your website. One of the best ways to promote your business is to inform your audience, Info Nuggets are a great way to give away small amounts of information about your business sector, it informs your audience while building trust as a specialist in your field, perfect to placing throughout your website pages, or on social media. If your marketing strategy involves online advertising via Facebook and Google Ad words, as online viral campaign, Glue films can design concept based content that will make your brand stand out. As Internet advertising is different from traditional TV advertising, the first 15 seconds are crucial to hook your audience, combined with a strong call to action and online landing pages, you know have the ability through Google Analytics to track potential new business to your website and dedicated landing pages .
Business Portraiture
Glue films photographic arm, Incandescent Photography works from a dedicated shoot studio. Putting a human face to a business is now key to successful marketing, we all like to see who we are buying from. Incandescent Photography offers business portraiture for website and social media use, be that Facebook, Instagram or Linkedin profile images.
