EyeCandy Art Studios, Inc

EyeCandy Art Studios, Inc

EyeCandy Art Studios, Inc locationCumming, GA, Forsyth

• Logo Design
• Branding concepts and design
• Print design for marketing collateral, including the actual printing
• Business cards, brochures, banners, vehicle wraps, billboards, apparel, letterhead, stationary etc.
• Product/packaging design
• Custom Wordpress website design to include ecommerce functionality
• Some photography (product, interiors, etc) - I own a Nikon with telephoto, wide angle and portrait lenses
• Excel forms and spreadsheets (autofill pdf forms and work orders etc).

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EyeCandy Art Studios, Inc Q&A

Company Q&A

What makes a great website?

A great website is one where the navigation is easy and the content is simple, yet effective. It needs to have a clear message with consistent branding. It should load quickly and be replicated on all devices including mobile. The responsive design needs to be fluid but still showcase important information and imagery.

What questions might you ask a client when starting a new project?

I will ask questions about their business in order to get to know them and their clientele. I like to ask about their goals with the project and all expectations. I usually ask that they show me what they don't like and why as well as what they do like and why.

What information do you need from a client before you start work?

Depending on the project and scope, I will need to know what they have in mind for design concepts. I like to know their audience as well as their team. I work best with a deadline, so I like to know their time frame ahead of time.

What sorts of printing projects do you usually cater for?

Anything printed, I have probably done at one point in my career. I seem to have a lot of business card and brochure business. I can design everything from vehicle wraps to catalogs. Print design is my specialty.

Describe your creative process.

I first like to qualify the client for who they are as a business, their mission/goals, and project intentions. I take the time to listen to them to best understand what they have in mind for said project. Sometimes they are able to tell me what they like about a design and why or what they don't like. It is important to fully understand them and their needs in order to produce a superior outcome. If it is a logo design, I will start out by doing some research on their market and competition. Then I will sketch some ideas out on paper. I usually create what I call a "font sheet" where I will put the name in several selected fonts so the client can choose what they like. I will then either work in Photoshop or Illustrator to develop my sketches into digital art. I will submit the designs to the client after this part in the process so I can receive feedback. Many times, they select a design with zero revisions, but sometimes I will refine the concepts further to a more complete design. I like to communicate with my clients and get the proper feedback along the way. I will work on the project until they are completely satisfied and in love with the final piece.

What information do you need from a client before you can start work?

Depending on the project and scope, I will need to know what they have in mind for design concepts. I like to know their audience as well as their team. I work best with a deadline, so I like to know their time frame ahead of time.

What do you love most about your job?

I love building relationships with my clients and being their go to person for their branding/design. It is so fun to listen to someone and what they have in their head for a concept and then exceed that expectation with the final result. I am very easy going and professional so I like to keep it comfortable with everyone I work with.

What inspired you to start your own business?

I have been designing for 20 years and got to a point in my adult life where I needed to actually incorporate my business. In 2007, I had so many side projects on top of my full time job that it only made sense to make the move to my business full time.

Why should our clients choose you?

Sometimes a client may only need a small project done but when I start building a relationship with them, they see what I am capable of and most of the time, I am able to help them with so much more! The majority of my clients continue to work with me past the initial project and most of them refer me to other people they know.

Services provided by EyeCandy Art Studios, Inc

Services

Graphic Design

All things design. This can be design for printed marketing materials (business cards, brochures, catalogs etc), branding concepts, logo design, social media imagery design, web design.

Drawing & Painting

I graduated with a degree in drawing and painting. I can draw portraits with pencil, conte crayon, colored pencil etc. For painting, I use oils and acrylics.

Faux Painting

I can faux paint on walls, furniture etc. I have a portfolio of many different furniture pieces I have painted for clients as well as room decor. There have been a few clients that I have painted their stone fireplace to change the color but still looks like stone.

Photography

I have a Nikon with telephoto, wide angle and portrait lenses. I like to shoot interiors, some portraits and products and also landscape.

Work history from EyeCandy Art Studios, Inc

Work History

Owner/Designer

EyeCandy Art Studios, Inc

From July 2007 to present.

Design, develop and create branding materials including logos, printed media and Wordpress web design. This includes some photography and other graphic design work.

Design Coordinator

Sherman Interiors

From August 2014 to present.

• Meeting with homeowners, builders/contractors and designers to assist in the sales and designs of interior tile work, hardwood, stone countertops and carpet.

President

Refreshment Concepts, LLC

From July 2007 to present.

• Managing a Repicci’s Italian Ice franchise for 65% of Georgia’s counties for all distribution accounts and retail events • HR/Employee management, logistics and inventory control for major venues such as Georgia Dome, Atlanta Motor Speedway, etc. • Accounting, payroll and all scheduling • All in house marketing materials, signage and graphics

Graphic Designer and Product Development

Barnstorm

From November 005 to September 2006.

• Design and layout of 2 seasonal catalogs • Create and develop all advertising materials • Photography of products for print and web • Development and design of new products for production

Graphic Designer and Showroom Sales

Zumpano Enterprises, Inc.

From May 2002 to November 2005.

• Planned, designed and implemented company logo, complete catalog, website and all marketing materials • Trained all new personnel on computer system • Assisted retail/trade customers with tile selections & custom designs • Set-up and maintained customer accounts & exceeded sales goals

Painter/Faux Finisher for custom framing

Avery Fine Framing and Art

From April 2000 to February 2002.

• Hand-painted custom ordered frames • Developed and designed new faux finishes for custom framing

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