Bournemouth, Dorset
Staffed by 12 news professionals and an award-winning picture editor, Deep South Media specialises in news releases, publicity campaigns, product launches, media relations, digital content, social media, impactful visuals and quality design.
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What’s the secret to taking a great photograph?
Making sure what exemplifies your product/service is pictured with you. For example, a chef of a new restaurant surrounded by the tools of the trade. Close ups always work best.
Furthermore, online and print news outlets prefer to be sent two shapes of the same picture - a landscape (wide) and a portrait (tall) - a great picture sometimes might not make it if it doesn't fit the template design box. If your photographer does not provide these two shapes, then they have no idea how the media works.
The quality of light is key - a good photographer knows instantly what would be the most flattering.
Mood music - Paul Collins, head of visual at Deep South Media, always puts people at their ease, which shows in their faces.
What questions might you ask a client when starting a new project?
1. What budget have you earmarked for publicity? The price you pay dictates what can be realistically done for you.
2. Don't promise money if it is not there in the first place.
3. Do you have social media channels already in place? IE, Facebook, Snapchat, Instagram, Twitter, LinkedIn, etc. These channels are crucial to spread the content being provided for you.
4. Do you have an active news section on your website? If not, one single news release, however good it is, will not do the trick. Sorry, but Google is demanding - it requires constant original news content about your product/service to help lift your brand up the search engine rankings. Consistency and quality is key - and that means on-going costs.
5. Is your content provider a trusted author by Google? Sorry, but paying cheap for a shoddy news release is a waste of your money and valuable time. At Deep South Media, we are all former reporters, news editors and business editors, which means our informative content surpasses Google's strict criteria on the quality of news releases.
6. Don't expect a sudden return on investment. It takes time to nurture content. When it is done well, your business benefits from increased website traffic, lead generation, referrals and direct customer enquiries, as well as brand recognition and increased interest from your market competitors.
What do you love most about your job?
Generating brand recognition for clients through market-leading news releases, photography/videography and social media.
Generating returns on investment for clients - our best is £600,000.
Generating new-found respect for clients - competitors eye them nervously when they keep reading about them...
What inspired you to start your own business?
The drive to be the best in the market on behalf of clients, to show that London doesn't have a monopoly on media relations, to save clients up to 75% on the cost of employing an in-house content executive/press officer/PR executive.
Why should our clients choose you?
• Your business saves money - we are up to 75% less than the cost of an in-house equivalent professional post, without any contractual tie-ins.
• Your business can make money with us through lead generation; one of our news releases generated a return on investment of £600,000 for a client.
• Businesses regard us as the go-to experts in media relations and digital content – one of our publicity campaigns reached 220 million people.
• We won’t take up your valuable time – apart from your necessary approval of our finished work, we do everything for you and your team.
• Fixed fees and transparency – you are in control of spend and budget, not the other way around.
• Reputational peace of mind - your business has an outsourced newsroom run by 12 news professionals and an award-winning head of visual.
• Loyalty – many of our retained clients have stayed with us for more than 11 years since our public relations division was launched.
