Glasgow, Glasgow, Scotland(7 Reviews)
We at connected help you to connect your business strategy, branding and brand identity so that you can have a cohesive strategy across all platforms which will help you to achieve your business directives and create better relationships with your customers.
Connected Digital Reviews
Connected Digital Q&A
What makes a great website?
A great website is one designed with the business goals and users in mind. Using UX principles a website should be an enjoyable experience for the user and should guide them toward performing the end goal of the website. Not only this but a great website will subtly explain the brand and tell a story that users can relate to.
What questions might you ask a client when starting a new project?
It depends on the project but the most important questions that we always ask are; Why do you do what you do? , What do you do? , What differentiates you from your market sector?/Why do people choose your product/service? , What do you hope to achieve with this project?
Describe your creative process.
First I like to get a clear understanding of the brand. The mantra, the mission, the beliefs, the goals, the visual identity and the tone of voice. Then I like to fully understand the target market, who we're targeting and how best to reach them. This can be through my own work as a brand strategist or from discussion with the client. From this base we can then work on social media strategy, any kind of graphic design or a website. This way we can ensure what we create will be effective.
Then I will go, research, come up with ideas. Refine these ideas, present them have an involved discussion with the client. Refine the ideas some more and then we would expect to move into the production stage. This is where everything has been agreed upon and it's just a matter of completing the work.
What information do you need from a client before you can start work?
I need a clear out line of your brand (The mantra, the mission, the beliefs, the goals, the visual identity and the tone of voice), of your target market and your goals for the project.
What do you love most about your job?
I love getting the opportunity to use my creative skills and critical thinking in order to help people with their business.
What inspired you to start your own business?
Honestly? I didn't. I work with my boss who started connected.digital himself, building websites and he brought me on as a graphic designer which provided a whole new aspect to the business and scope of work.
Why should our clients choose you?
We care about what we do and want to work with you on the project to help you achieve your goals.
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