I’m a an ad man with 30 years experience in advertising. I am especially strong in Photography, OOH design, print and TV. I also enjoy new media such as digital banners and social media.
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Describe your creative process.
I usually begin with a phone call to find out about the company I am working for. I outline how important Strategy and positioning is before the actual creative process begins. I can help develop the strategy or if that has already been set then I will work from that. I then develop 3 ideas that can take up to a week. I will then present those concept and together we decide the best route to take and then I develop in detail all the layouts and media sizes. If none of the 3 concepts are liked then Iam open to going another round.
What information do you need from a client before you can start work?
Information about your company. A brief if one exists. Names of key stakeholders.
What do you love most about your job?
Working with new people. Solving problems. Helping grow a client’s business and doing stand out work.
What inspired you to start your own business?
Years of working for other companies! Being able to work directly with clients.
Why should our clients choose you?
I am a professional who is dedicated to my craft. I am also a businessman that is keen to understand other people’s business. I am not just a creative person.
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