Cardinal Design & Marketing Company
Northfield, OH, Summit
Northfield, OH, Summit
Branding, Graphic Design, Website Design, Logo Design, Print Marketing Material Design, Social Media Marketing, Social Media Management
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What makes a great website?
A great website properly conveys the culture of your business and answers a few key introductory questions:
- Who you are
- What you do
- What sets you apart from competitors
- How to contact you or where to visit your location
A great website is easily navigated and allows your visitor and potential client an easy way to initiate contact or inquire about your services.
What questions might you ask a client when starting a new project?
What are your goals?
What services are you looking for?
What is the nature of your business?
What is the estimated length of project?
What is your budget for this project?
Describe your creative process.
- Business Analysis ( Strengths, Weaknesses, Opportunities, Threats )
- Market Research ( Competition, Competitive Edge, Target Market )
- Strategy, Planning ( History/ What works vs what doesn't, Pinpoint Strategy, Implement Plans )
- Reporting ( Track Progress/ Strengths vs. Weaknesses, Observations )
- Communication ( Check-in with Client )
- Adjustments ( Make necessary changes )
What information do you need from a client before you can start work?
- Nature of business
- Project Goals
- Budget
- Service specific info (example: Social Media- Logins)
What do you love most about your job?
Creativity & Networking-
- I take pride in my work and view each project as an extension of myself & my business. I enjoy the different challenges presented by each project and how every client has unique needs requiring strategic, business-specific solutions. I love helping people, connecting people and having an important role in the success of businesses. I enjoy communicating with clients, communicating a clients message to customers, and seeing how customers respond to those engagements.
What inspired you to start your own business?
I started my own business to advertise my skills and gain valuable insight on how to better serve the business owners to whom my services are provided. My company serves as a model that showcases many of the business strategies I suggest to clients for their own entrepreneurial endeavors.
Why should our clients choose you?
Communication. I communicate well with clients and understand what they need for this process to be easy and effective. As a client, you will be guided through a processes that will provide insight on the current state of your situation. You will be given a detailed breakdown of what options are available to meet your needs and the strategy for each will be clearly defined for you to choose what is best suitable for you, specifically. I encourage each client's involvement throughout the design process and have simplified the process of communicating ideas throughout the project. If you are a client who has minimal input on the details of the project and are only able to define overall goals, I've streamlined the process of gaining what information is necessary to meet your needs and satisfy your expectations. Each business situation is unique and deserves a personalized marketing strategy fit for their industry and tailored to meet their needs.
