London, London
Bough Digital is a professional full-service digital marketing company based in the UK, which aims to deliver a first-class, full scale service to a variety of clients. Bough Digital combines a rich experience with a wealth of marketing ability to help other websites gain a competitive, but fair, advantage in their market sectors.
3 customer reviews
Adrian C.
As a web developer working with marketing staff is not always smooth sailing, but working with Karl from Bough Digital proved to be productive and helpful all the time.
Justin
Bough were very helpful in auditing my site to identify the issues and fixes required and also worked closely with my developers to ensure all the updates were correct. Since completion of this work I have seen the desired impact in terms of organic web visibility and traffic. More...
Ashwin
Bough Digital are a great company to work with. They're clear on how they will work to improve the organic search performance of websites as well as being able to work on other marketing elements, too. The quality of their work is excellent and the way they highlighted what we needed to do and educated us while doing the work made a real difference to our business. More...
What makes a great website?
A great website is one that makes it easy for the user to do both what they want to do and what you want them to do. For example, if you're running an information based website, it should be easy for users to find what they're looking for, and you should direct them to other sources where they can discover further information. If you have a website for generating leads, you should make it obvious how you want users to send their details, and make it easy for them to do so. For an e-commerce website, users should be able to get all the information they need about a product, and to be able to go through the whole buying process hassle-free.
What questions might you ask a client when starting a new project?
Too many to list here! The key thing we want to know is what are you looking for as a client from your campaign, and what would success look like? To get a better understanding of what is needed we then talk about how you're currently found online vs how you'd like to be found, who your ideal customer is and if you have any existing customer profiles, and a background of your business history and the industry in general, including competitor activity. We'd also love to know about any previous SEO or other digital marketing work, and how those campaigns performed.
What do you love most about your job?
Definitely the variety. No two businesses are the same, and it follows that no two digital marketing campaigns are the same. What works for one business doesn't necessarily work for another, and it's this variety that keeps digital marketing fresh and exciting.
What inspired you to start your own business?
Our agency was initially inspired both by a lack of focus on holistic digital marketing across the industry as well as by what was a huge proportion of the industry being dominated by businesses pursuing dangerous and unethical marketing practices. As the industry has evolved in the last decade we're proud to have been part of the changing perception of the digital marketing industry and specifically SEO.
Why should our clients choose you?
We believe the way we work enables us to provide exceptional value to our clients. All of our team members work remotely yet collaboratively, meaning our clients' fees are spent purely on the work that needs to be done. Our clients pay us for the work and projects they ask for; we don't have 20 brand new computers, flat screen TV's. expensive decorations or huge office rents to pay, meaning we can quote at prices that are reasonable to clients while remaining reflective of the quality and expertise we bring to our work.