Bloomfield, CT, USA
STRATEGIC COMMUNICATIONS RESEARCH AND PLANNING
Brand strategy
Positioning and messaging
Communications goal-setting and measurement
CONTENT DEVELOPMENT AND CONTENT MARKETING
Blog strategy and development
Website content strategy and development
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1 customer review
Julie Dennehy
Jenny Smith, founder of Acuity PR, is a smart writer, savvy strategist, and excellent content marketer. If you are looking for a highly ethical, professional and creative consultant, look no further.
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What do you love most about your job?
Learning about each client's unique challenge. Helping them define their positioning/brand promise. Telling their success stories. Helping them figure out how to connect with customers. The variety is what drives me. Every day is different and challenging!
What inspired you to start your own business?
After managing communications for two large not-for-profits, getting my MBA, directing marketing for a medical device manufacturer, and working for two public relations/marketing firms, I decided that going out on my own as a solo consultant would provide me with control, flexibility and challenge in the next stage of my career. And I haven't looked back!
Why should our clients choose you?
I am responsive. I work efficiently. I absorb your organization's philosophy, culture, goals, and success measures and build these into everything I deliver for you. I grasp broad/technical concepts and can boil them down. I understand how to write, package and promote a story in the formats you need: Point of View pieces, blogs, case studies, testimonial gathering and writing, email newsletters and more. I understand how media works - what interests them, what they'll throw in the trash. I care about quality, accuracy, and transparency. I will provide advice in your best interest, even if it may be difficult to hear.