Actionable Insight Digital Marketing Limited

Actionable Insight Digital Marketing Limited

Actionable Insight Digital Marketing Limited locationBath, Somerset

Roger Jones, Digital Strategy Consultant, Department for International Trade e-expert and Google Certified “Geek in a suit” has 16-years online experience.

Roger spends 80% of his week working with aspirational SMEs who are rapidly expanding online and 20% of his time on personal development, ensuring he is up-to-date on latest platforms and tools and how they can translate to commercial and competitive advantage for clients.

In the last 6 years, Roger has shared his expertise, experience and thought leadership many times in talks and workshops with:
• UK Trade & Investment (Digital Tools for International Trade)
• Chartered Institute of Marketing (Online Reputation Management)
• British Chamber of Commerce (Online Reputation Management)
• Academy of Chief Executives (Digital strategy and planning)
• Direct Marketing Association (Audience segmentation and user experience)

Actionable Insight (AI) was founded in 2010 and is a boutique strategy and insight consultancy.

Actionable Insight has worked with over 68 clients to:
Complete a digital MOT (Audit) on the platforms and tools to ensure they are working efficiently and talking to each other
Benchmark the business against competitors to identify ways to disrupt / beat them
Work with key people in the business to write the digital marketing strategy and plan, hardwiring the most effective communications to the commercial objectives
Set up and optimise all search, social media and content sharing platforms and tools
Listen online to understand key contexts of conversation, blogs, forums and communities where the conversations are taking place and identify key opinion leaders

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What do you love most about your job?

I love asking the right questions, listening intently to the answers and helping businesses rapidly expand online in the UK and International markets

What inspired you to start your own business?

The author of Web Analytics 2.0 and Google Analytics evangelist, Avinash Kaushik, has given an excellent and comprehensive definition of digital analytics:
“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline)

Why should our clients choose you?

I understand how (lead generation and e-commerce) websites integrate with search (Google, Bing and Yandex), social media (Facebook, Instagram, Twitter, Google+, YouTube, Pinterest and video, picture and word product and service story content all work together to achieve the business goals.

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