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How much do Marketing Agencies cost?

Average Price
$2,500 - $9,000 per month

What is the price of hiring a Marketing Agency?

Thinking about outsourcing your marketing to a marketing agency to promote your business? Read our handy guide to find out how much you can expect to pay for a marketing agency in Canada.

What is a Marketing Agency?

Customers are key when it comes to making a steady profit for your business, but how do you get them in the first place? Marketing is the process of attracting leads into a business, so that they can be converted into customers. However, that marketing needs to be planned and executed strategically, or it simply won’t be effective.

This is where marketing agencies really come in useful. Marketing agencies help their clients to plan, implement and manage their marketing activities in order to achieve their business goals.

Marketing agencies are able to take on every aspect of the marketing mix, from creating an effective quarterly marketing strategy and monitoring the performance of your marketing activities, to creating powerful marketing campaigns and managing your social media accounts.

How much do Marketing Agencies cost?

Marketing is the way in which a business promotes itself to its customers, so it’s vital that you get your marketing right. If you’re thinking of hiring a marketing agency to promote your business, you might be wondering how much you can expect to pay.

The price of a marketing agency will depend on a few different factors. You’ll find that some agencies will work to an hourly or daily rate whilst others will work on monthly retainers. Although there is no fixed rate, a breakdown of average costs of hiring a marketing agency on a monthly retainer in Canada is given below.

Average cost of a Marketing Agency in Canada
Average cost (monthly retainer)$4,300
Minimum cost (monthly retainer)$2,500
Maximum cost (monthly retainer)$9,000

What changes the price of a Marketing Agency?

The cost of hiring a marketing agency is influenced by many different factors including:

  • Type of marketing

  • Location

  • Industry

Type of marketing

Whatever type of marketing you need help with, a marketing agency can help. This includes social media, PPC, SEO and content marketing. The cost of hiring a marketing agency will largely depend on the type of work that you want the agency to do.

The table below shows the average monthly retainer for different types of marketing.  

Average cost of hiring a Marketing Agency based on the type of Marketing Agency
SEO$2,500 per month
Social Media$4,200 per month
Content Marketing$5,800 per month
PPC$6,500 per month
Marketing Strategy$4,200 per month


Although many marketing agencies work remotely with businesses across Canada and even the world, prices may vary depending on the company’s location. Marketing agencies that are based in cities such as Toronto, Vancouver and Montreal will typically charge higher than the average whilst specialists in more rural locations are often lower in price.


The price of outsourcing your marketing to an agency may also depend on the industry in which you operate. Whilst many marketing agencies are willing to work with any business, you may be looking for an agency that specializes in your industry.

For example, there are marketing agencies that specialize in sectors such as construction, food production, education and even dentistry. However, this specialization may come at an added cost, so it’s worth bearing this in mind when you’re looking for the right marketing agency for your business.

Is it worth hiring a Marketing Agency?

Whilst many businesses like to keep their marketing in-house and hire full-time employees, other businesses enjoy the many benefits that come with outsourcing their marketing to an external marketing agency.

One of the main benefits of outsourcing your marketing to an external agency is that you can tap into the expertise of a range of specialists, without needing to hire them full time. For example, a marketing agency will often have an SEO specialist, a content expert and a professional web developer in-house, without the need to hire any new staff members.

If you’re looking to save both time and effort, outsourcing to a marketing agency could be right for you. You can focus on building your business whilst the marketing agency works on promoting your business to prospective customers.

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