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What is SEO and how can it help your business?

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Alex, Staff Writer

Friday, 25 June 2021


In the super fast-paced world of online trading and the online marketplace, staying one step ahead of the curve is key. In an ocean of websites and information, it can be a difficult task for your potential customer base to find your website. SEO, which stands for Search Engine Optimisation, is a process where the content you create can be easily found by customers using a search engine.

This is achieved in lots of different ways, from using keywords, phrases and specific content to more advanced market research and data analysis. While this may seem like a headache-inducingly difficult task to carry out, there are experts whose job it is to provide professional SEO services. Hiring a professional SEO expert through Bark will advance your customer reach extensively and take your business to a whole new level. Let’s take a look in more detail at what SEO is and how it can help your business.

Different types of SEO

SEO is broken down into three pillars:

  • Technical SEO
  • On-page SEO
  • Off-page SEO

Let's take a look at what each type involves:

What is technical SEO?

Technical SEO services are one of the three main types of SEO, and understanding what this entails will give you and your business a head start against your competitors. Technical SEO covers all the parts of your company website that are not associated with the content you create but with its more technical elements. As a business, you want your website to appear as high as possible on search engine results, in a bid to bring more traffic and increase sale conversions.

Technical SEO services assess elements such as the speed of your website, how secure it is, whether it is mobile-friendly, and so on. By adjusting these elements, you will improve your SERP rankings (Search Engine Results Page) and, in turn, bring far more customers to your site. As the algorithms constantly change their criteria, hiring professional SEO services can keep your business ahead of these trends.     

What is on-page SEO?

Another type of SEO is what is known as on-page SEO, one of the most common and result-inducing types of SEO. On-page SEO is everything that is on the website’s page, including the overall content, keywords and phrases that are relative to the person’s original search. 

A professional SEO specialist will take your business’s website through an SEO checklist and ensure it meets every criteria. This checklist will include points such as having content that is regularly searched for, including keywords and titles that are likely to be searched for and correct formatting for it all.

Organising your web pages with primary and secondary keywords and titles, all formatted with correct font sizes can have a huge effect on the success of SEO. Having your titles in the H1 tag and your subtitles in H2 tags will help search engine algorithms seek out your website far more efficiently. It is also important to have content that is longer than 300 words, preferably at least 800. Any content lower than this word count is likely to be overlooked by major search engines such as Google.

What is off-page SEO?

The final type of SEO is known as off-page SEO. This deals with everything that is not exactly part of your own business website but affects it greatly. Off-page SEO includes things such as having backlinks on associate websites, bringing traffic from their site to yours. Creating a series of internal links on your website will take potential customers to a different point on your website, increasing the chance of them buying your product or using your service.

Off-page SEO can also be crafted by linking back from social media posts on Facebook, Instagram or Twitter. Linking these adverts to your website will, again, bring traffic and potential customers to your site. You should also take advantage of local directories, ensuring your website is listed on local searches, such as businesses in British Columbia or businesses in Nunavut, for example. This will narrow down a person’s search and direct them straight to your website.   

What are the benefits of SEO?

So, can SEO help your business and are the benefits really worth it? 

The short answer to this is an overwhelming yes. Without harnessing the power of search engine optimization, you and your business are likely to get lost in the sea of websites and online content. Along with bringing customers who were always going to find your business, you will also find that you will attract new customers who are only here because of well-crafted SEO practices.

FAQ: How much does SEO cost?

Wondering how much hiring an SEO agency or professional SEO services will cost? Check out our handy price guide for a detailed breakdown of costs across Canada.

To sum up    

Now you know what SEO is and how it works on a basic level, but do you feel confident using SEO as part of your marketing strategy? SEO is a complex discipline and requires the skills of an experienced professional if you want it done effectively.

By simply hiring a team of SEO specialists, you can truly harness the power of online business marketing and compete with even the biggest of competitors. They'll also know how to improve your SEO if it's not performing the way you want it to. The best bit? You can do it without lifting a finger and reap the positive rewards, both financial and industrial.

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