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Engineroom Design profile image
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Engineroom Design

Engineroom Brand Studio - Shifting brands for lasting impact At Engineroom, we build bold, strategic brands that cut through the noise and connect. Founded by Bec Webber in 2007, we’re a down-to-earth, award-winning branding studio helping ambitious businesses unlock their full potential. Whether you’re starting from scratch or ready to refresh, we bring big-agency thinking without the big-agency overheads. We work with businesses of all sizes to create smart, standout branding—from strategy and naming through to visual identity, packaging, and websites. Our goal? Brands that look great, sound right, and stay relevant. If you’re ready to elevate your brand, we’re here to make it happen.

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a professional

Describe your creative process.

We like to work with our clients to establish a solid foundation that clearly communicates their brands personality, key messages, and unique point of difference giving us a strategic platform to create an identity, website or any marketing assets.

What do you love most about your job?

Helping our clients bring their vision for their brand to life.

What inspired you to start your own business?

14 years ago I was working as a senior designer for one of the biggest packaging and branding agencies in Australia on some of the most recognised household brands like Macleans, Panadol, Sanitarium, Kelloggs, Uncle Tobys, Arnott's, Cadbury, Pine O Clean, Continental, VB and Maggi.

The work was great, and I loved helping clients redefine and illustrate their brand positioning, but as with all big brands there was a lot of politics. There were times when I questioned if my clients values aligned with my own. I felt lost in my career.

I loved what I did and was so passionate about packaging and branding design, but it seemed superficial at times. I was helping big brands achieve their vision of small yearly growth resulting in an increase of millions of dollars in sales.

At times I found myself helping to sell inferior products over smaller brands with genuine and innovative products. Smaller companies that had a fantastic product but just couldn’t afford the “big agency” help and expertise.

I could see there was a real gap in the market for an agency who really understood the fundamentals of effective packaging and branding design, but didn’t have the big price tag that usually goes along with that. There were so many amazing products and brands that deserved attention but they weren’t getting noticed because they couldn’t compete with the big guys.

I thought, what if I could do something about that? Offer big agency and global brand experience without the big price tag? And so Engineroom was born.

Why should our clients choose you?

We’re passionate about providing clients with real and relevant creative solutions that make an actual difference to their business. We're not high maintenance, we don't add fluff or try and upsell. We just offer simple, effective and aesthetic design solutions from a Creative Agency that has the experience and knowledge to accelerate your brands potential.

Can you provide your services online or remotely? If so, please add details.

Yes we work with clients all over Australia and the world.

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Reviews

5.00/5.00

based on 24 reviews

The average rating for Bark Graphic Designers in Newcastle is 5.00, based on 24 reviews.

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