Engineroom Design
Newcastle NSW
(3)
Newcastle NSW
(3)
We are dedicated to creating long-standing relationships with our clients and see our role as an extension of our client’s team, understanding their business inside out to deliver the best creative results possible.
Our client list includes local, Sydney, and national-based clients across a variety of sectors.
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3 customer reviews
Michelle Denton
Social Media Marketing
My enquiry was handled quickly with clear information provided.
Bec has been great to deal with and has not treated our company under a "one size fits all" approach.
Engine Room Design had provided pricing that is within our company budget along with a personalised service that I was looking for.
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Cassia Munro
Engineroom have been our trusted design team at Sweet William Chocolate for 15 years, and the latest delivery from them on our full packaging rebrand across all 21 products has been truly exceptional work on every level.
Their expertise in the field of packaging design is noticed and appreciated at every step of the process.
Going in to the rebrand we really weren’t sure of the direction we needed to take but Engineroom guided us through the creative process with high quality concept development that helped us form a marketing strategy as we progressed. Their design work is always fresh and innovative and in line with market trends which ensures optimal success on shelf. The packaging design they have delivered us is bold, fun, creative and perfectly communicates our brand and the product alike.
In line with our rebrand we also launched a new website which we left entirely in the hands of Engineroom to design, build, deliver and host and we couldn’t be happier with the outcome, it looks sensational.
Full rebrands can be stressful territory for any business, especially FMCG’s with large numbers of SKUs, but this development and execution with Engineroom at the helm, has been an absolute breeze and a joy. We have received streams of positive feedback on the new packaging design from both customers and major retailers and have already seen a lift in sales on the new SKUs that have been rolled out. We expect to see this sales growth continue with the new design appealing to a broader consumer base while keeping our brand relevant and cutting through the saturated shelf space in the market. We could not be happier with the end result, thanks Engineroom – always delivering five star quality.
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Reviewed on Facebook
Cassia Munro
Engineroom have been our trusted design team at Sweet William Chocolate for 15 years, and the latest delivery from them on our full packaging rebrand across all 21 products has been truly exceptional work on every level.
Their expertise in the field of packaging design is noticed and appreciated at every step of the process.
Going in to the rebrand we really weren’t sure of the direction we needed to take but Engineroom guided us through the creative process with high quality concept development that helped us form a marketing strategy as we progressed. Their design work is always fresh and innovative and in line with market trends which ensures optimal success on shelf. The packaging design they have delivered us is bold, fun, creative and perfectly communicates our brand and the product alike.
In line with our rebrand we also launched a new website which we left entirely in the hands of Engineroom to design, build, deliver and host and we couldn’t be happier with the outcome, it looks sensational.
Full rebrands can be stressful territory for any business, especially FMCG’s with large numbers of SKUs, but this development and execution with Engineroom at the helm, has been an absolute breeze and a joy. We have received streams of positive feedback on the new packaging design from both customers and major retailers and have already seen a lift in sales on the new SKUs that have been rolled out. We expect to see this sales growth continue with the new design appealing to a broader consumer base while keeping our brand relevant and cutting through the saturated shelf space in the market. We could not be happier with the end result, thanks Engineroom – always delivering five star quality.
More...
Reviewed on Facebook
What makes a great website?
Cookie cutter websites aren’t our thing. Tell us about your business, your purpose, offering, customers and goals and we’ll create a site to suit your unique needs. Whether that’s a one page site that simply gives you an online presence, or a 50 + page website with complex functionality and third party software integrations. Our digital design team will create a site that not only looks good and is on brand, but also provides your customers with a friendly user experience, intuitive and functional layout, and the capability to start hitting your digital goals.
What questions might you ask a client when starting a new project?
Who is your ideal customer?
How do you think consumers currently perceive you in the marketplace?
How do you want consumers to perceive you in the marketplace?
Whats the main goal you are wanting to achieve with this project?
What are your timings?
Describe your creative process.
We like to work with our clients to establish a solid foundation that clearly communicates their brands personality, key messages, and unique point of difference giving us a strategic platform to create an identity, website or any marketing assets.
What do you love most about your job?
Helping our clients bring their vision for their brand to life.
What inspired you to start your own business?
14 years ago I was working as a senior designer for one of the biggest packaging and branding agencies in Australia on some of the most recognised household brands like Macleans, Panadol, Sanitarium, Kelloggs, Uncle Tobys, Arnott's, Cadbury, Pine O Clean, Continental, VB and Maggi.
The work was great, and I loved helping clients redefine and illustrate their brand positioning, but as with all big brands there was a lot of politics. There were times when I questioned if my clients values aligned with my own. I felt lost in my career.
I loved what I did and was so passionate about packaging and branding design, but it seemed superficial at times. I was helping big brands achieve their vision of small yearly growth resulting in an increase of millions of dollars in sales.
At times I found myself helping to sell inferior products over smaller brands with genuine and innovative products. Smaller companies that had a fantastic product but just couldn’t afford the “big agency” help and expertise.
I could see there was a real gap in the market for an agency who really understood the fundamentals of effective packaging and branding design, but didn’t have the big price tag that usually goes along with that. There were so many amazing products and brands that deserved attention but they weren’t getting noticed because they couldn’t compete with the big guys.
I thought, what if I could do something about that? Offer big agency and global brand experience without the big price tag? And so Engineroom was born.
Why should our clients choose you?
We’re passionate about providing clients with real and relevant creative solutions that make an actual difference to their business. We're not high maintenance, we don't add fluff or try and upsell. We just offer simple, effective and aesthetic design solutions from a Creative Agency that has the experience and knowledge to accelerate your brands potential.
Can you provide your services online or remotely? If so, please add details.
Yes we work with clients all over Australia and the world.
Packaging - New Product Development
Launching a new product? Bring your baby to life with impactful creative design, strategic positioning and effective communication to attract the right buyers. Enjoy the peace of mind of working with a well-oiled and experienced packaging design agency who really know their stuff.
Packaging Redesign
Is your product looking a bit tired? If consumer trends have changed or your business offering has shifted, a redesign strategy may be in order. We will evaluate and evolve your existing packaging to give it its punch back, and make sure it has the shelf impact needed to get into your customers trolley.
Packaging - Research Concepts
Thinking about testing before going to market? Get real-world customer insights to drive your design and marketing strategy. We have extensive experience creating high quality, cost-effective concept designs that capture your products essence and enable you to get the most out of your consumer research.
Branding - New Brand Development
If you’re a newbie, stake your ground! Our creative and strategic thinking will bring your brand to life and lay a solid foundation for your future marketing by establishing and clearly communicating your business personality, values and unique brand identity. If you don’t know what these are, don’t worry, we can help you define them.
Branding - Brand Redesign
Brand evolution or revolution? From the smallest change to a full redesign, Engineroom works to achieve the perfect reincarnation to meet your brands redefined objectives and ensure you are projecting you new identity. Plus we make sure consideration is given to the roll out of your new branding to make the transition as easy as possible.
Brand - Brand Promotion and Marketing Collateral
Get noticed and leverage our expertise to create impactful promotional material for your brand. It could be a simple brochure, a quirky event or a multi-channel marketing campaign. Think print, television, outdoor, online and social platforms, trade shows, merchandise and direct marketing. Our team takes great pride in campaign planning, project management and execution.
Branding - Signage & Displays
Need a stand that gets your message across? Our team has a wide variety of trade show and signage experience to help design a display for your business that has visual impact and clearly communicates your key messages from a distance.
Website - Design and Development
Cookie cutter websites are not our thing. Tell us about your business, why you’re here, what you do and who your customers are and we’ll design and build a website to suit your businesses unique needs, personality and aesthetic.
Most importantly, we’ll focus on your customer by creating a friendly user experience with an intuitive layout and functional navigation. Because websites should never be static, we support you with easy maintenance solutions to keep your sites relevant and ranking. Use our team or yours for updates, our flexible add on services such as copywriting are available if and when you need them.
Social Media Styling
Does your social media profile look uniquely you? Are you projecting your brand personality and creating visual impact? A cohesive social feed and content strategy will create visual impact and an instantly recognisable presence for your brand, while increasing your followers and brand recall with relevant and highly engaging posts. We have social styling packages to suit every budget, why not take one for a test drive!
