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Red 31 Advertising + Design Bureau profile image

Red 31 Advertising + Design Bureau

We’re a progressive advertising and design agency, and we base our strategic, creative and media outcomes on solid research. We know that, while crucially important in creating impactful visual communication, creativity alone simply isn’t enough. A combination of art and science is needed to achieve the desired response. We understand that our clients expect a measured, predictable return on their ad spend. Accurate insights gleaned from properly conducted research helps us to not only deliver on brief – but exceed their highest expectations. Our people believe in the power of collective, collaborative effort, and it’s for this reason that we involve our clients throughout the strategic and creative process. After all, two heads are infinitely better than one. While that too, is important, we also know that what is equally vital is a keen and watchful eye to keep within strict client budgetary constraints, so that our services are fairly priced. We strongly believe that creativity spawns creativity. That’s why we purposefully create a work environment that fosters mutual benefit, growth and experience for all. The common thread that binds Red 31 together is the belief that while others may believe that swimming upstream may be difficult and not worth the effort, we think that this often yields the best results. Knowledge, resourcefulness, skill and hard work will always be unbeatable. And, if it can be imagined, we will find a way to bring a great idea to life.

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What do you love most about your job?

Our true passion is in delivering great creative work that is unexpected, memorable, clever and based on strategic insights gleaned from solid research.

What inspired you to start your own business?

I have risen through the advertising ranks, starting from copywriter to group creative director, in a career spanning 20 years. In that time, I've won 19 local and international awards. For me, opening up my own agency in August 2016, seemed like a natural progression in my career. Add to that, the fact that I want to give my clients the best, unadulterated and unfiltered creative work possible, for me, there was no other way to achieve that, other than starting my own company.

Why should our clients choose you?

We believe in, and love what we do, and offer a full-service capability that firstly, keeps costs down to a minimum, and secondly, since we have full creative control of the final work, we can actively keep a handle of the quality, the objectives that the creative work needs to to achieve. We believe in our clients business, and in maximising their ROI when they choose to invest their ad spend with us. The owner, Elton Padia is an Assegai Awards final round judge, which means that the ad industry trusts him to determine what works, and what doesn't, in a highly competitive field. We choose to work with only the very best, because we know that our clients deserve nothing less.

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