Widya Musgrove Coaching & Brand Design

The answer to that question is rather simple: It's all about the users. If your website doesn't work for its visitors, well, then it certainly isn't doing much good for you either. In order to be successful, every website has to cater to its specific audience. Because of this, it can be really helpful to look at some of the most popular websites on the internet as they share certain characteristics, and knowing what these are will help you with your own web design. What makes them so great? What makes them successful? When you examine their success, you can learn a lot about what works on the web.

So, what makes a great website?

- A fantastic interface is the first thing people will see on your site, so it needs to be something they can easily use. If visitors have difficulty navigating your site at all, there's a good chance that you'll lose them pretty quickly.
- Where you draw the line between ease-of-use and aesthetics is up to you, but it's important that your website looks nice. You'll need a color scheme that fits with your brand, as well as images that capture people's attention. If there are any other companies or brands you're similar to, check out what colors they use and incorporate them into your site.
- In today's digital environment, with the ever-growing popularity of smartphones, it might be harder to attract visitors if your website is difficult or impossible to view on mobile devices so make sure it is responsive and optimized for mobile.
- It's also good if your website is user-friendly and accessible on multiple browsers because people who use outdated ones will face problems trying to navigate around your site.
- People will spend more time on a website that is inviting and engaging, with nicely organized content and clear images.
- Visibility and optimization are important because that's how your site will end up ranking in search engine results pages (SERPs).
- Having original and engaging content is a good way to differentiate yourself from the rest of the sites out there
- Having a blog with informative posts is an excellent way to build organic traffic, but if you're not ready for that, you can always pay for ads.
- Make it simple and easy for your audience to contact you and provide all the essential information such as company name, address and phone number.
- It's beneficial to have both business profiles on social media sites and links to them in the main navigation so people know where they are being directed to when they click on them.
- A clear call to action is also essential for when they do reach the end of your piece; without one, there's nothing telling them what you want them to do next.

If you're certain that you don't want to hire a web developer to build you a great website that is as unique as you and your business, you can always start by finding someone to help design your website on sites like Bark. Before long, your website will be up and running with just the right amount of traffic flowing through it!