Vigilant Enterprise, Inc.

Marketing and Sales Strategies and Training Customer Service and Retention Strategies Small Business Growth Strategies Personal Growth Training

Leadership development and training expands the capacity of individuals to perform in leadership roles within organizations. Leadership roles are those that facilitate execution of a company’s strategy through building alignment, winning mindshare and growing the capabilities of others. Leadership roles may be formal, with the corresponding authority to make decisions and take responsibility, or they may be informal roles with little official authority (e.g., a member of a team who influences team engagement, purpose and direction). Leadership development is thought to be key to business success. A study by the Center for Creative Leadership holds that 65 percent of companies with leadership development programs drove improved business results as compared to companies without such a program. Whether you are managing a division, a team or a few employees, learn how to get the most from them by creating conditions for their success.

If you have been marketing without a defined strategy, then you are wasting your time money and effort. As a result, you lose customers, lose revenue and incur increase operating costs.
When you stop making the same mistakes that most small business owners do, you will be on the path to growing your company in a positive and rewarding manner.
Our marketing training and strategy course includes:
•How to create a marketing vision
•How to identify your target market and ideal customer
•How to create a core marketing message
•How to create branding elements
•How to create marketing materials
•How to create an effective website and social media presence
•How to create a lead generation plan
•Understanding the sales process
•Understanding customer satisfaction and retention
•How to create a marketing calendar and action plan
This is a 90-day Program designed to get you on track to a successful marketing campaign.

When presenting your product or service to potential customers it is important to understand the customer buying process.
We walk you through the 8 steps that customers use to make a purchase:
•The Status Quo
•Showing Interest
•Deciding to Decide
•Studying the Options
•Evaluating the Options
•Risk Management Stage
•Decision Stage
•Consumption
Once you understand the customer buying process, you then need a sales process.
We walk you through the 5-step process to consistently generating more leads and sales:
•Qualifying your Lead
•Creating your Sales Pitch
•Nurturing Leads (Education)
•Converting Leads

Putting the customer first should be the mantra of every small business. When customers fell like you have not listened to their concerns then they take to social media and tell the world how they feel, that hurts your chances of getting new customers. On the flip side, excellent customer service will generate more referrals and new customers.
We walk you through 7 critical steps to excellent customer service that will keep you customers happy.

Retaining a customer is so much cheaper that acquiring a new one. In addition to great customer service, customer retention will increase your profits through more referrals and gives you an opportunity to sell them more products without having to go through the ‘know, like trust’ sequence.
We walk you through how to communicate with and reward your customers resulting in more sales and referrals.