ThinkInk
Miami, Florida, Miami-Dade
Miami, Florida, Miami-Dade
ThinkInk is a global public relations, marketing and communications agency that exclusively serves business-to-business enterprises in the airline/travel technology, fintech, payments, loyalty, martech and data analytics sectors. Our goal is to help companies in these industries achieve their strategic objectives;
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What do you love most about your job?
Helping our clients become visible, well-recognized, and trusted by their customers and partners. When you’re as invested in our clients’ success as we are, you experience their triumphs as your own.
What inspired you to start your own business?
ThinkInk was founded in 2004 to fill a void in the business communications marketplace: the lack of public relations agencies that have sector-specific knowledge and develop communications programs with a business mindset. We found that while other PR agencies lacked a ‘business-first’ mindset, we understood that media relationships and industry knowledge could be combined for more than press releases and media coverage, but tangible bottom line impact.
Our inspiration bore fruit: ThinkInk is now a boutique global firm serving the needs of enterprise clients through industry-specific content, thought leadership strategies, business development thinking and strategic PR that, when combined, drive real business outcomes.
Why should our clients choose you?
ThinkInk is one of the few PR, marketing and communications firms that can offer the rare combination of specialized industry knowledge, an exclusive B2B focus, and hands-on personal client relations. We have worked for many years to develop specialization and expertise; we live it, we breathe it, we pitch to it, we sell to it, and we’re trained in it. We know the media influencers and those whose words and voices reach the audiences our clients want to reach. We have built strong and trusted relationships with an extensive network of industry influencers, organizations and trade associations across the globe, which we leverage to secure the best possible outcomes for our clients.
Public relations for B2B companies is very different from the strategies and tactics used to promote consumer-focused brands and products. Our team members and strategic consultants are experts in B2B marketing and public relations, and have built successful careers in this realm prior to joining ThinkInk.
PR & Media Relations
We secure targeted, multi-channel media coverage so that our clients are featured in local, national and international publications. Our clients have many stories to tell and we connect them with journalists looking for the next big product launch, or with a subject matter expert to discuss challenges and opportunities facing an industry. Our media network runs the gamut, from business media juggernauts to trade and vertical outlets.
Thought Leadership & Content Marketing
We develop vertical-specific content that positions our clients as thought leaders and industry experts. We create opportunities for visibility in front of customers and prospects, and increase inbound traffic through articles, blogs, social media discussions, insightful reports, white papers and opinion pieces.
Speaking Engagements & Conferences
Our focus on driving our clients’ business growth and goals includes putting our clients on stage at top-tier industry events. We work with conference organizers to secure speaking roles for our clients, shape agendas, and develop workshops to maximize media coverage and new business opportunities at each event.
Business Development Services
We work with our clients’ sales and business development teams to support everything from lead-nurturing to drip campaigns, executive roundtables, user group events, introductory meetings with new prospects, client case studies, marketing and sales materials, and overall business, sales and marketing support.
Industry Analyst Coverage
At ThinkInk, we maintain a network of analyst contacts from top-tier firms, arrange briefings and vendor reviews, and help clients develop long-term analyst relationships whether or not they are a client of the analyst firm. We understand the immense brand and financial value that being covered by an industry analyst can provide, with the potential to influence buyer behaviors and attract strategic partners.
