Ryan Nalepinski
Online
Online
I roll up my sleeves with small business owners to determine why their marketing isn’t working and help them execute a plan to fix it—eliminating the frustrating guesswork.
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What makes a great website?
Copy, color, or code — which is more important to the success of a website for your business? With over 20 years in the trenches of digital marketing including thousands of hours implementing all three, I would have to say...
What questions might you ask a client when starting a new project?
What can you tell me about your ideal customer? What does success look like or rather how do you currently gauge success?
Describe your creative process.
Imagine a Venn diagram with two circles, side by side, overlapping to reveal a football shape in the middle. One circle is labeled "Business objectives" while the other is labeled "Customer needs." I have found it's where those two circles intersect that you'll find the place to start. Unfortunately, it's not full of awesome action photography, heart-pounding video, or deep introspective copy but good 'ol fashioned research.
Research of your customers including who they are, where they come from, and what keeps them up at night.
Research of your company to discover why improving your digital marketing is important, what success looks like, what keeps your boss up at night.
What information do you need from a client before you can start work?
Completion of my Digital Marketing Audit. You can begin the quick, free audit here.
What do you love most about your job?
Working with small business owners to discover what's "off" with their marketing and helping them implement a strategy to fix it.
Why should our clients choose you?
I help my clients eliminate the frustrating guesswork of what to do with their marketing.
Can you provide your services online or remotely? If so, please add details.
Online. If you are in the Valley of Arizona, I might be willing to meet in person.
Customer Acquisition (SEO/PPC)
This is where I help businesses attract their ideal customer using both free and/or paid strategies.
Web (Re)Design
If you need a professional website, I can do that. I have over 20 years of experience creating websites utilizing popular CMS systems and technology across multiple industries.
Sales Copywriting
Yes, I can write traditional content like blogs and eBooks, but I really excel at crafting copy that moves people from a lookie-loo into a stark-raving mad evangelical for your business.
Conversion Rate Optimization (CRO)
You have your website up and running, a form that works on your Contact Us page, and your site might even look good on a mobile phone but your still not converting traffic like you feel your site should be.
That's where CRO comes in. This is where I take a look at your site as a whole and see where you're missing opportunities to convert randos into buyers.
