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Off-page SEO is about everything that doesn't happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO.Jan

Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.

Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.

Video has absolutely dominated social. According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels.

Why is this important? If you aren't creating video, you're likely falling behind. But don't fret. For most videos, the more simple and raw it is, the more authentic the content seems … and that's what really matters to your audience.

Better yet, video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone.

Regardless, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That's why we compiled this guide.

Continue reading learn everything you need to know about video marketing strategy, or use the links below to jump to a specific section.

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

Featuring nearly a billion potential customers, every business should be using Facebook. It is at least as essential as having a business web page—and actually much easier to create. Whether you represent a big brand or a small business employing only a handful of people, you can bet that some portion of your customers are already on Facebook. Commonly, Facebook marketing is used by:

Brands. Food, electronics, home goods, restaurants—nearly any kind of brand can be promoted through Facebook, turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.
Local businesses. Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn a local customer base into a fan base that more commonly visits your store.
Personalities. Musicians, celebrities, authors, syndicated columnists—anybody who makes their money through being known wants to be known by as many people as they can on Facebook.
Non-profit organizations. Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

In essence, web design refers to both the aesthetic portion of the website and it's usability. ... Web Developers on the other hand, take a website design and actually make a functioning website from it. Web developers use HTML, CSS, Javascript, PHP and other programming languages to bring to life the design files.

Web designers must always begin by considering a client’s website objectives and then move on to an Information Architecture (IA) to set a website’s information hierarchy and help guide the design process. Next, web designers can start creating wireframes and finally move to the design stage. Web designers may use several basic design principles to achieve an aesthetically pleasing layout which also offers excellent user experience.

Design Principles
Balance – It’s important for web designers to create a balanced layout. In web design we refer to heavy (large and dark colors) and light (small and lighter colors) elements. Using the correct proportion of each is critical to achieving a balanced website design.
Contrast – In color theory, contrasting colors are ones placed opposite one another on the color wheel (see also complementary colors). Web design offers a few other areas where contrast is applicable. Designers look at contrasting sizes, textures and shapes to define and draw attention to certain sections of the website.
Emphasis – We touched on this a bit when discussing contrast. Emphasis is a design principles founded in the intentional “highlighting” of certain important elements of the website layout. It’s important to note that if you emphasize everything on the page you end up emphasizing nothing. Imagine a page in a book where 80% of the content is highlighted in yellow…does anything really stand out? This is the time to take a look at that Information Architecture for direction.
Consistency – Also called repetition or rhythm, consistency is a critical web design principle. For example, clean and consistent navigation provides the best user experience for your website visitors.
Unity – Unity is the relationship between the various parts of the website layout and the composition as a whole. Based in the Gestalt theory, unity deals with how the human brain visually organizes information by grouping elements into categories.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations

Learn how to optimize each type of email marketing series:

The Welcome Email Series
The Standard Promotional Campaign
The Seasonal Campaign
The Triggered Email Series
The Post-Purchase Drip
The Connect-Via-Social Campaign
The Newsletter
The Cart Abandonment Campaign
The Re-Engagement Campaign

A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time period. Marketing plans can include separate marketing strategies for the various marketing teams across the company, but all of them work toward the same business goals.

QS Digital Marketing Services expert staff have the knack of getting you optional results out of SEM initiative. Our experience, knowledge, skills and intelligent techniques are blended to offer you plans that can be tailored to suit your needs.

Genuine results, No cookie-cutter solutions
Regular reports and dashboards
Campaigns on Google and/or Facebook