Powell Media Partners

When initiating a new project, it's crucial to gather comprehensive information to understand the client's needs and expectations. Here are some questions you might ask:

Project Overview:
What is the primary goal of this project?
Can you provide a brief description of your business and its objectives?

Target Audience:
Who is your target audience or customer demographic?
What are the key characteristics and preferences of your audience?

Project Scope:
What specific deliverables do you expect from this project?
Are there any particular features or functionalities you want to prioritize?

Timeline and Deadline:
What is the desired timeline for completing the project?
Are there any specific deadlines or milestones we should be aware of?

Budget:
What is your budget range for this project?
Are there any budget constraints or considerations we should keep in mind?

Branding and Design Preferences:
Do you have existing brand guidelines that we should adhere to?
Are there specific design elements or styles you prefer?

Competitor Analysis:
Who are your main competitors, and what do you admire about their online presence?
Are there any aspects of your competitors' strategies that you want to avoid?

Content and Messaging:
Do you have existing content, or should we assist in content creation?
What key messages do you want to convey to your audience?

Functionality and User Experience:
What features or functionalities do you envision for the website or project?
How would you describe the ideal user experience for your audience?

Integration and Compatibility:
Are there any existing systems or third-party integrations that need to be considered?
Should the project be compatible with specific platforms or technologies?

Maintenance and Support:
What are your expectations regarding ongoing maintenance and support after the project is completed?
Is there a preference for in-house management or external support?

Feedback and Revisions:
How do you prefer to provide feedback, and what is your revision process?
Are there specific checkpoints for review and approval during the project?

Understanding the Brief:
Begin by thoroughly understanding the client's goals, target audience, and project requirements.
Clarify any ambiguities and establish a clear picture of the desired outcomes.

Research and Inspiration:
Conduct in-depth research on the industry, competitors, and relevant trends.
Seek inspiration from various sources to inform and enrich the creative concept.

Ideation and Brainstorming:
Engage in collaborative brainstorming sessions to generate a variety of ideas.
Encourage open communication and diverse perspectives to foster creativity.

Concept Development:
Select the most promising concepts based on relevance and feasibility.
Develop and refine the chosen concept, ensuring alignment with the project objectives.

Sketching or Wireframing:
Create rough sketches or wireframes to visualize the initial design or structure.
Iterate and refine these drafts based on feedback and insights.

Design and Execution:
Implement the chosen concept with a focus on aesthetics, functionality, and user experience.
Leverage design tools and techniques to bring the creative vision to life.

Review and Feedback:
Share the initial design or content for client and team feedback.
Collect constructive input to refine and enhance the work.

Revision and Iteration:
Incorporate feedback into the next iteration, making necessary adjustments.
Repeat the review and revision process as needed to achieve the desired outcome.

Finalization:
Once the design or content reaches the desired quality and alignment, finalize the work.
Ensure that all aspects meet the project requirements and objectives.

Delivery and Implementation:
Deliver the finalized creative assets or content to the client.
Provide any necessary support for the implementation phase, ensuring a smooth transition.

Evaluation and Reflection:
Assess the project's success and gather insights for future improvements.
Reflect on the creative process to identify lessons learned and areas for growth.

Social Media Management:
Current social media account access and performance data.
Target audience details and preferred social platforms.
Brand voice, tone, and any existing content or visuals.

Web Design:
Clear project objectives and goals for the website.
Brand guidelines, including logos, color schemes, and fonts.
Information architecture and desired functionalities.

Email Marketing:
Target audience and segmentation preferences.
Existing email lists and subscriber data.
Campaign objectives, content ideas, and desired outcomes.

Graphic Design:
Specific design needs and project objectives.
Brand assets, including logos, images, and preferred styles.
Desired format, dimensions, and any creative preferences.

Event Planning:
Event goals, objectives, and target audience.
Preferred event theme, colors, and branding elements.
Budget, timeline, and any logistical considerations.

Advertising:
Advertising goals, target audience, and desired platforms.
Ad creatives, including visuals, copy, and calls-to-action.
Budget, campaign duration, and performance metrics.

SEO: Search Engine Optimization (helps your website visibility on Google
Business and Audience:
Clearly define business goals and target audience.
Identify primary and secondary keywords.

Website and Technical Details:
Provide access to current website analytics and backend.
Confirm website platform and technical optimization needs.

Competitor Analysis and Metrics:
Analyze competitor SEO strategies.
Establish conversion metrics, budget, and reporting preferences.

I love helping brands grow and thrive in the digital landscape. The most fulfilling aspect of my job is working closely with people, understanding their unique stories, and bringing their visions to life in a holistic and impactful way. Witnessing the success and growth of the brands I collaborate with is truly rewarding.

The inspiration to start my own business stemmed from a desire to spend more quality time with family and pursue a career that aligned with my passion. By creating my own path, I aimed to offer businesses personalized solutions that I believed would genuinely contribute to their success. This journey allowed me to balance my professional and personal life while making a meaningful impact on the businesses I served.

Clients should choose me because I prioritize building enduring relationships. My business thrives on referrals, a testament to the satisfaction and success of my clients. I am enthusiastic about working with those excited to collaborate with a new marketing partner, offering dedicated support and innovative solutions to propel their businesses forward.

Yes, we are digital marketing totally. Everything is online.

All of our consultations moved to virtual during this time. All remaining work is completed online digitally.